American Girl, a wholly owned subsidiary of Mattel, is excited to announce that we are recruiting for several Marketing positions, located at Mattel's corporate office in El Segundo, California. American Girl is a premium brand for girls and a leading global children's entertainment company that specializes in the design and production of quality toys and consumer products.
American Girl offers an inspiring world of dolls, content, and experiences that nourish a girl's spirit and help develop her strength of character. By inspiring girls to be their best, American Girl has earned the loyalty of millions and the praise and trust of parents and educators.
WHO WE ARE LOOKING FOR
This position elevates AG's premium retail experiences to drive traffic, awareness and brand affinity by identifying and amplifying input into advertising, marketing tactics for flagship retail focusing on new and existing outreach. We are looking for an experienced marketing lead to develop and manage marketing programs in AG retail stores that drive customer acquisition and retention, execute business development, provide sales support, and advance brand building in alignment with retail business plans and overall corporate strategy. This individual will also be responsible for developing a marketing plan for Retail Flagships (advertising, event/excursion programming, community) and ensuring timely communication and buy-in from retail teams.