Do you want to identify high-profile, needle-moving opportunities and partner with senior management, product managers, marketers, operations, and sales to bring them to fruition?
The LinkedIn Monetization Strategy & Ops team is looking for an Associate Monetization Strategy Manager to help accelerate growth and improve go-to-market strategy across our media & advertising business ($2B+ in revenue). The person will work closely with a cross-functional team and leaders in our marketing, sales, and product organizations to help craft new business models, define monetization strategies for new offerings, optimize packaging & pricing for existing offers, and develop global processes to ensure successful pricing execution. If you're excited by driving growth through global, cross-channel and cross-product initiatives and want to be part of a company that is redefining how professionals succeed, LinkedIn would love to talk to you.
This position is based in San Francisco, California.
Innovate on go-to-market monetization strategy
Identify & prioritize opportunities to drive customer value, penetration, & bookings
Help prioritize product roadmaps and determine go-to-market monetization strategy for new offerings
Align packaging & pricing with customer value and success
Evolve packaging/pricing models to better align with differing customer needs / value / willingness-to-pay and encourage deeper customer relationships
Optimize price levels based on value/willingness-to-pay, competition, and go-to-market strategy
Improve monetization processes, insights, and performance measurement
Develop process foundations to improve price governance, execution, market validation, & decision making
Measure and track monetization performance to enable continuous improvements
Team up with a diverse cross-functional group of marketing, product and sales experts to bring industry leading solutions to market
Conduct hypothesis-driven analyses to identify and quantify pricing & packaging opportunities
Scope, structure, and execute upon strategic monetization initiatives to accelerate business growth
Build analytical models to inform and influence pricing strategy
Drive voice of customer interviews and large-scale quantitative customer research
Work with the Product, Sales, and Marketing teams to develop and refine solutions, build consensus, and steer senior-level decision making
Design testing and implementation plans to support global rollout of new packaging and pricing initiatives
Communicate key insights to cross-functional stakeholders and senior leaders
Extract and synthesize key results and prioritize for communication
Transform findings into actionable recommendations
3+ years' experience with pricing or go-to-market strategy in the technology space
Highly quantitative and data-driven. Experience using hypothesis and data-driven analyses to solve large, complex business problems and quantify business opportunities.
Demonstrated experience in monetization strategy and pricing/packaging optimization, preferably in Digital Media / SaaS / Software / Internet businesses
Experience or industry knowledge in digital advertising or social media
Marketing strategy skills. Ability to understand customer needs/perceived value, drive customer value creation, and develop go-to-market strategies to accelerate growth.
Experienced researcher. Expertise with research methodologies and data analytics to support pricing strategies
Communication skills. Able to communicate effectively both written and verbally
Commitment: Ability to drive key initiatives to successful outcomes in a fast-paced, entrepreneurial environment