Associate Manager-Media And Marketing Campaigns

Introduction

Since 1973, East West Bank has served as a pathway to success. With over 120 locations across the U.S. and Asia, we are the premier financial bridge between the East and West. Our teams of experienced, multi-cultural professionals help guide businesses and community members on both sides of the Pacific looking to explore new markets and create new opportunities, and our sustained growth and expertise in industries like real estate, entertainment and media, private equity and venture capital, and high-tech help build sustainable businesses and expand our associates' potential for career advancement. Headquartered in California, East West Bank (Nasdaq: EWBC) is a top performing commercial bank with an exclusive focus on the U.S. and Greater China markets. With a strong foundation, and enterprising spirit and a commitment to absolute integrity, East West Bank gives people the confidence to reach further.

Responsibilities

• Work with Media and Marketing Campaign Manager to plan, launch, and fine-tune branding and lead generation campaigns to meet organizational objectives.

• Work collaboratively with internal clients to understand business needs, product benefits, prospect personas and pain points, etc.

• Evaluate media sponsorship and coordinate with internal clients on content/script development for activation.

• Coordinate with creative services team and agencies to curate multimedia, multilingual assets that are effective and culturally relevant to target audience.

• Review Chinese translation in all marketing collateral to ensure quality and accuracy.

• Monitor KPIs and performance and provide recommendations for improvement.

• Develop positive working relationships with key media partners.

• Stay abreast of industry and market trends.

Qualifications

• 7+ years in marketing campaign or project management

• Familiar with Asian American media landscape

• High proficiency of Chinese language required

• Banking industry experience preferred

Compensation

The base pay range for this position is USD $85,000.00/Yr. - USD $95,000.00/Yr. Exact offers will be determined based on job-related knowledge, skills, experience, and location.