Associate Manager, Field Marketing (Sebu)

Job Description

Company Summary

We're the producers, creators and marketers of beer, wine and spirits brands that people love. At Constellation Brands, we're driven to push boundaries and think beyond today to deliver products and experiences that resonate now, tomorrow and well into the future. Because of this approach, we're the fastest-growing large CPG company in the U.S. at retail, with operations in the U.S., Mexico, New Zealand and Italy. Our premium portfolio of iconic brands like Corona Extra, Modelo Especial, Kim Crawford, Robert Mondavi, Meiomi, The Prisoner, SVEDKA Vodka, High West Whiskey, and more drive industry-leading growth for us today. But we're just getting started. Our ability to stay on the forefront of consumer trends has fueled our success since our founding in 1945 and will guide us in creating the next generation of products and experiences Worth Reaching For.

Position Summary

The Field Marketing Associate Manager is a representative for the Marketing Department within the Southeast Business Unit (SEBU). They are responsible for assisting the Field Marketing Manager and Director in the annual planning, development, managing and evaluation of marketing plans and budgets within their territory.

Responsibilities

• Assist in the development of actionable regional initiatives that consider brand strategy, targeting, and positioning to deliver on Business Unit marketing and sales objectives.

• Leverage consumer insights and segmentation research to direct and influence regional programming

• Assist in the development of annual plans at the regional level to support key sales and marketing initiatives, as assigned by the Field Marketing Director.

• Project Management: Ability to take on and own projects, as assigned by the Field Marketing Director and Manager. Source and evaluate local marketing opportunities that support the marketing strategy and Business Unit sales objectives; this could include but is not limited to local execution of media buys, sponsorships, retail extensions, experiential marketing programs, etc.;

• Write succinct program briefs needed for program development and direction with agencies; provide feedback to agencies ensuring deliverables are aligned with brief and brand positioning.

• Creative Agency Lead: Lead the department's relationship with creative agencies to develop assets, support tools, test-and-learn projects, and activations plans that deliver on department objectives. Assign tasks and deadlines, provide creative assets, and lead feedback delivery with agency partners.

• Support sponsorship initiatives including but not limited to financial tracking and execution, processing wholesaler billbacks, and working with the Field Marketing Manager on programming, sweepstakes, POS development, activation plans and asset fulfillment.

• Support brand- and national-lead programming initiatives including collaborative activation planning, arranging local market execution, and leading communication with the local sales team.

• Budget Management support of the Local Marketing Funds (LMF) for assigned territory; responsibilities include the allocation of resources, financial forecasts, processing accruals, budget review and reconciliation, approval and submission of all expenses, and adherence to all company and governmental regulatory policies

• Oversee all LMF spending in the Ariba system, including setting up new vendors and opening POs

• Ensure legal, trade, and internal compliance for all local marketing programs activated in assigned territory; submit, track and maintain files and engage appropriate teams for compliance purposes.

• Possess a clear understanding of local, state and federal beverage laws in assigned states. Utilizes knowledge in the development and implementation of local/social media, retail promotion overlays, special events and sponsorships

• Create engaging tools to better communicate with and support marketing initiatives within the SEBU sales team. Create and maintain the SEBU Monthly Marketing Update, Programming Alerts, Monthly Marketing Calendar, and Activation Recap Tracker.

• Submit regular programming execution evaluations and updates (such as retail activation summaries, ROI analysis reports and competitive activity summaries) as requested by Field Marketing Director

• Ensure file keeping best practices and maintain up to date records, including but not limited to media buys, agency recaps/briefs, creative, POS orders, contracts, and funding models.

• Performs additional duties and responsibilities as determined by management

Minimum Qualifications

• Bachelor's degree required preferably with a concentration in marketing

• 3+ years of progressive experience in a related role, preferably in the beverage alcohol industry, with an understanding of the job function, marketing, sales needs, and the three-tier distribution system

• Proficient knowledge of marketing principles, practices, tactics and tools; ability to analyze consumer insights, sales and volume data to identify market opportunities and issues to drive both brand development and volume performance

• Creativity and the ability to follow through on marketing projects from inception to completion; previous experience with marketing program design and implementation; ability to execute marketing strategy at the local level

• Highly developed interpersonal skills are necessary; requires excellent written and oral communication skills with the ability to communicate well across all levels of the organization

• Successful track record of working with and activating professional sports franchises, music/event venues and large scale special events

• Must be able to make decisions independently and recommend viable solutions to problems and issues

• Must have a high degree of proficiency with all Microsoft Office applications including Excel, Word and PowerPoint; must be comfortable working with personal computers and be able to adapt to additional software programs for marketing/creative design

• Must possess a confident, pro-active, creative, and collaborative style that assimilates well within a team environment

• Works well in a fast-paced, action-oriented team where priorities change and time frames are critical

• Must have strong time management skills with the ability to manage multiple projects and prioritize workload; must be detail and results orientated

• Highest degree of ethics and professional conduct

Preferred Qualifications

• Bilingual (English/Spanish)
• Master's degree preferred

Physical Requirements/Work Environment

• Must be able to sit and/or stand for long periods of time and work on a computer for extended periods. Lifting may be required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Location

Orlando, Florida

Additional Locations

Atlanta, Georgia, Charlotte, North Carolina, Florida Sales Office - Orlando, Miami, Florida

Job Type

Full time

Job Area

Marketing

The salary range for this role is:

$71,600.00 - $107,400.00

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee's pay position within the salary range will be based on several factors including, but limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

Equal Opportunity

Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).

Not sure you meet all qualifications? Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.