Associate Manager Digital Media And Analytics
Nashville , TN 37201
Posted 1 week ago
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Nashville, Tenn.-based Bridgestone Americas, Inc. is the U.S. subsidiary of Bridgestone Corporation, the world's largest tire and rubber company. Bridgestone Americas and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand tires to address the needs of a broad range of customers, including consumers, automotive and commercial vehicle original equipment manufacturers, and those in the agricultural, forestry and mining industries.
The companies are also engaged in retreading operations throughout the Western Hemisphere and produce air springs, roofing materials, and industrial fibers and textiles. The Bridgestone Americas family of companies also operates the world's largest chain of automotive tire and service centers. Guided by its global corporate social responsibility (CSR), commitment Our Way to Serve, Bridgestone embraces its responsibility as a global leader by striving to improve the way people move, live, work and play.
As the Associate Manager of Digital Media and Analytics, you will be working to support two iconic brands and will be joining a team of dynamic individuals who are committed to driving innovation within the tire industry. We are looking for a leader and collaborator with strong experience in driving positive results through analyzing data to drive business decisions.
This role will educate stakeholders, collaborate within and across the organization, help define the strategy, manage implementation, drive measurement and analysis, and serve as the go to teammate for paid digital media initiatives for our brands. This role will be reporting to and working closely with the Manager of Digital Strategy and Operations. We are looking for someone with a proven track record of turning digital media into a high-performing marketing medium, and who can hit the ground running as a self-starter. Must be a thought leader and a team-player, with knack for data-driven analysis in a highly competitive category.
- In collaboration with internal stakeholders and partner agencies, align on strategies for all paid-digital media. Manage the execution of digital media strategies including performance marketing, display, OLV, programmatic, paid social media, and other paid-digital programs.
Responsible for the planning and implementation of all paid digital media strategies for Bridgestone consumer tire. Proven strategic and problem solving skills to be able to mine through large sets of data and extract actionable items and insights in order to formulate and explain ideas clearly. Manage weekly, monthly and ad hoc reporting as necessary analyzing results and distilling results into a story to help drive functional enhancements across channels and drive business decisions.
HEAVY focus in analysis and measurement processes. Define KPI's and ensure alignment across agency partners. Provide analysis through KPI's created in partnership with internal stakeholders and leadership using data from digital-media platforms as well as web/CRM tools.
Serve as a leader and contributor for advanced attribution, measuring the value of paid media. This includes unifying data inputs and evaluating new product/service/promotion offerings. Communicate results as appropriate.
Monitor and analyze purchase path and customer trends and recommend new revenue-enhancing initiatives to maximize sales, increase conversion rates and customer engagement. This role manages multiple agency relationships and technology and analytics platforms. A key responsibility is to ensure agencies are fully utilizing the features and benefits of MarTech and AdTech platforms.
Develop test-and-learn strategies as appropriate to test new opportunities or to evaluate the value of programs. Ensure tag management systems support measurement of paid media. Work with dev IT team and agencies to evaluate any enhancements needed to tag management to enable deeper insights and measurement.
Coordinate with business to develop plans to support campaigns and promotions including coordination with product/service and credit card teams. Work with Associate Manager of Digital Communications to maximize paid social media efforts and ensure consistency across channels. Understanding the role that paid-digital media plays in relationship to social, SEO, brand, and others.
Ensure alignment with proper site and brand standards and overall campaigns. Work in coordination with Bridgestone Retail Operations to ensure alignment and maximization of paid-digital media messaging/efforts across the manufacturing and retail divisions. Manage multiple projects and initiatives simultaneously as both a project lead and/or as a member of a team.
Conduct routine cross-functional project status meetings with key stakeholder groups. Ability to successfully manage significant budget spend, and track large amount of invoices. Other duties as assigned.
- Bachelor degree required in related discipline. 5+ years of experience that includes digital marketing. Additional experience in CRM or social a plus.
Solid project management skills which include leading diverse cross-functional teams and agencies. Demonstrated leadership abilities that include excellent organizational and communication skills, motivating teams, maintaining a strong customer focus. Strong verbal and written communication skills.
Familiarity and experience with Adobe Experience Cloud or similar web analytics platform preferred. Strong experience with data visualization software, dashboards, and data modeling. Team-player, friendly individual with an eye for detail and a commitment to quality.
Strong analytical skills and have a genuine enthusiasm for the web as a communications medium. Ability to manage multiple projects in a highly dynamic environment and adjust priorities as necessary. Experience in broader brand marketing, beyond just digital, a plus. Travel approximately once a month.