Cond Nast is a premier media company renowned for producing the highest quality content for the world's most influential audiences. Attracting more than 100 million consumers across its industry-leading print, digital and video brands, the company's portfolio includes some of the most iconic titles in media: Vogue, Vanity Fair, Glamour, Brides, Self, GQ, GQ Style, The New Yorker, Cond Nast Traveler, Allure, Architectural Digest, Bon Apptit, Epicurious, Wired, W, Golf Digest, Golf World, Teen Vogue, Ars Technica, The Scene, Pitchfork and Backchannel. The company's newest division, Cond Nast Entertainment, was launched in 2011 to develop film, television and premium digital video programming. For more information, please visit condenast.com and follow @CondeNast and @CondeNastCareer for Twitter and @condenastcareers for Instagram
Why is the Assistant/Associate Manager, Digital Marketing important?
Reporting to the Senior Manager, Digital Marketing, this team is charged with driving consumer revenue through subscription sales. The Assistant/Associate Manager is a critical member of the team responsible for developing and overseeing the execution of our marketing strategy across a variety of platforms and media channels. Highly engaged consumers have been and will continue to be the cornerstone of our successful media brands regardless of platform. The Assistant/Associate Manager will play a key role in growing and monetizing our owned and operated site and email audiences through an iterative, data-driven test-and-learn approach.
Working closely with senior members of the Consumer Marketing team, the Assistant/Associate Manager is responsible for helping define programs to drive acquisition and increase first party identified audiences. The Assistant/Associate Manager will partner with the Senior Manager to develop successful marketing campaigns to grow sales through improved click-through and conversion rates on newyorker.com. A successful candidate will be an organized team player who can communicate and collaborate across departments and levels of the organization to assist with the deployment of marketing campaigns that maximize ROI.
The Assistant/Associate Manager will:
Assist with the development and subsequent analysis of marketing campaigns and tactics which drive customer relationships and increase subscription sales from .com & email campaigns.
Maintain marketing calendar, translating that calendar into actionable and detailed cross-team briefs as required
Work with Senior Manager to measure and report results of marketing efforts against relevant goals and KPIs
Help identify and leverage native and content marketing opportunities to achieve goals
Collaborate with Senior Manager and brand leads to maintain a consistent brand voice and messaging
Project manage and coordinate closely with the marketing operations team, creative department and internal teams to ensure successful campaigns end to end
One to three years of relevant digital marketing experience as an individual contributor in a publishing, advertising, ecommerce or retail organization
Grasp of direct response marketing tactics that drive engagement and consumer purchase
Analytical and data driven
Understanding of digital marketing best practices. Seeks to stay abreast of digital marketing activities of other organizations and develop actionable insights
Process focused, with demonstrated ability to assess priorities and multi-task
Adapt to fast-paced environment and take direction from multiple people
Ability to quickly learn and navigate several internal processes, procedures and content management systems
Strong communication and problem-solving skills
Effective time management skills
Ability to become conversant and learn to use technology and marketing platforms and tools that can measure and drive marketing programs and conversions
Basic HTML skills
Posess or can develop a strong working knowledge of analytical tools such as Google Analytics, Adobe Analytics or similar tools
Facility with MS Office products (MS Excel, MS Word, MS PowerPoint) and/or Google Suite
What happens next?
If you are interested in this opportunity, please apply below and we will review your application as soon as possible. Please note that due to the high level of applications we receive, it is not always possible for us to respond to each applicant in person. Should your profile fit this open position we will contact you within approximately 4 weeks. You can update your resume or upload a cover letter at any time by accessing your candidate profile.
Cond Nast is an equal opportunity workplace.
Duties and responsibilities may be adjusted based on years of experience.
Salary is also commensurate with experience.
Conde Nast Digital