Associate Manager, Digital Activation

Overview

We are OMD, Adweek's Global Media Agency of the Year in 2020. We are the world's largest media network with more than 12,000 people working in over 100 countries. As the world grows with opportunities, the key is reacting to them, by making better decisions, faster - combining innovation, creativity, empathy and evidence to help them move faster, reach further and take smarter risks every day.

We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.

What You Can Expect:

Our success is underwritten by our core principles:

• Dynamic diversity. Bringing diversity of perspective, skillset, and background, as well as the mix of ages, genders, ethnicities, skillsets & backgrounds.

• Radical collaboration. Connecting a diverse group of people through instinctive structures, skills and mindsets.

• Rapid prototyping. Fostering a mindset of curiosity in which our people are always building, testing, evolving and retesting hypotheses.

All of which is underpinned by a commitment to total transparency.

Qualifications

Education & Experience

• Bachelor's degree, preferably with a concentration in Advertising, Marketing, Communications and/or related field

• 2+ years of digital media buying, negotiation and implementation experience in an agency environment is required

• Hands on experience in one or more key social platforms: Facebook, Twitter, Pinterest and Snap

• Bonus if experience activating in Reddit or TikTok

• Campaign ownership: campaign setup, ad creation, QA, pacing/budget management, optimizations

• Experience generating social media plans: audience, platform, placement, ad mix

• Reporting and analytics: ability to craft insights and proficient in excel

• Aptitude for mathematical concepts and an understanding of the digital marketplace

• Avid explorer and user of multi-digital vehicles; knowledge of the relationship opportunities between on‐and‐offline media

• Able to understand application of, use of industry tools such as (DDS/Prisma, ComScore, Nielsen, AdViews, eMarketer, etc.)

• Excellent presentation, verbal, and written skills

Responsibilities

The Associate Manager, Digital Activation is responsible for monitoring campaign performance with direct publishers, handling internal team and external media vendor relationships, providing in-field subject matter expertise, as well as managing data to recommend campaign optimizations. The Associate Manager works to ensure campaigns run smoothly, troubleshooting technical issues, delivering reports, and optimizing campaigns to client objectives.

• Develop, manage, and coordinate campaign strategies across a portfolio of brands at once

• Establish productive relationships with Integrated Media Planning team and external media partners

• Manage timelines with external vendors, communicating to internal teams

• Act as liaison between Integrated Media Planning team and media vendors to ensure flawless communications and program execution

Digital Native

• Craft + execute innovative and tactical plans that deliver against and the overarching brand and business objectives

• Evaluate and assess vendors using proprietary research tools and industry knowledge

• Negotiate and execute media buys, collaborate with digital partners to develop test and learn opportunities

• Participate or lead campaign activation and provide client updates on campaign status

Marketplace Navigator

• Be up to speed and fluent on the ever-evolving digital landscape and industry trends

• Attend publisher meetings and develop expertise in digital opportunities, new technologies, digital platforms, innovation, research insights and capabilities, industry learning, etc.

• Collaborate with inter-agency teams and external partners (such as creative agencies, PR, etc.) to manage client needs across all campaign layers

Process Driven

• Responsible and accountable for providing visibility into RFP and plan submissions within the internal planning process to identify opportunities for added client benefits and savings

• Manage trafficking process with outside agencies/publishers, perform campaign QA, retrieve creative specifications from publishers, and coordinate with creative agencies for asset delivery and campaign launch

• Maintain the client billing process with the Associates, Digital Activation

Analytical

• Analyze and optimize plans based on KPI's and surface insights from data for client reporting

• Develop and present client facing reports on a variety of topics (ie results, competitive, billing, etc.)

Solutions & Priority Oriented

• Help navigate challenges and find solutions and not be afraid to ask for help

• Stay on top of client deliverables and ensures on time delivery

• Develop and train the Associates, via mentorship, arrange training sessions and manage their daily workflow/tasks

Compensation Range: $40,000 - $75,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, Benefits include: health/vision/dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, and paid medical leave, STD/LTD insurance benefits. OMG is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

OMD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.