The Associate GI & Thyroid Marketing Director - Key Customer Strategy is responsible for strategic oversight, process, and content development of advisory boards, peer-to-peer education and congress strategy & coordination. He/She must work collaboratively with key stakeholders to ensure brand objectives and critical educational objectives are met. Responsibilities will include, but are not limited to, establishing an annual advisory board plan, insights reporting, development of peer-to-peer educational content, annual plan implementation and routine monitoring, and routinely ensuring compliance.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Effectively lead core teams to plan, develop strategic objectives, and execute advisory boards for various key customer audiences.
Responsible for Advisory Board budget planning and monitoring, and development/approval of Annual Ad Board Plan.
Successfully lead the development of advisory board content and key strategic insights collaborating effectively with cross-functional internal and external stakeholders while ensuring adherence to Ad Board planning processes.
Prepare and present Advisory Board QBRs and Annual Ad Board Plan, collaborating and communicating frequently with Commercial and Medical Leadership.
Manage vendor relationship and responsibilities for business rules, compliance, budget and execution of advisory board plan and scope.
Partner with field-based marketing team on engagement with key opinion leaders at congresses' and other forums to gather insights and assess strategic implications to the brand.
Partner with field-based marketing team on thought leader engagement strategy, insights gathering and regional strategic initiatives.
Effectively lead development of all peer to peer speaker bureau content to ensure alignment with brand strategy.
Vendor and RAMP lead for all content and coordinate with KCT Speaker Bureau lead on all planning, timelines and communication to internal stakeholders.
Master's degree in related discipline and 8 years of related experience; or
BS/BA degree in related discipline and at least 10 years of related experience; or
Equivalent combination of education and experience.
Experience in product marketing, field sales, or market research/analysis in the pharmaceutical or biotech industries.
Highly experience in interacting with key opinion leaders and other account stakeholders.
Patient Marketing, advocacy relations, public relations, digital marketing and sales experiences are a plus.
Oncology experience is strongly preferred.
Effective prioritization and delegation of activities.
Ability to inspire and influence others.
Talent for blending innovation with pragmatic execution.
Skills to network and collaborate internally and externally.
Ability to draw insight from market research, key opinion leaders, the sales force, and other sources to optimize messaging, tactical plans, and strategic activities.
Demonstrated strategic thinking, initiative and creativity.
Proven track record for consistently meeting or exceeding financial and/or other quantitative targets, as well as qualitative goals.
Strong presentation, verbal and written communication skills.
Understanding of FDA Regulations of pharmaceutical drug promotions and experience with Legal, Medical and Regulatory review processes.
Frequent business travel is required.
Works on problems of diverse scope where analysis of data requires evaluation of identifiable factors. May also work on complex issues where analysis of situations or data requires an in-depth evaluation of variable factors.
Exercises judgment in selecting methods, techniques and evaluation criteria for obtaining results.
Networks with key contacts outside own area of expertise.
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.