Associate Field Marketing Specialist

About Liferay

Liferay, Inc. is a uniquely profitable B2B enterprise software company with 1,100+ fiery-eyed employees all across Europe, the Americas, the Middle East, Asia, and Africa. As a renowned provider of enterprise open source technologies, we have been recognized by Gartner for empowering businesses around the world to solve complex digital challenges. Liferay Experience Cloud is an all-in-one solution that unites our Liferay DXP and cloud platform capabilities with built-in analytics and B2B commerce functionality, reducing the time to market and allowing for accelerated innovation - serving notable customers across the globe such as Airbus, US Bank, Honda, and Desjardins.

But we don't just make awesome software, we are also fueled by a greater-than-profit vision. By building a vibrant business, making technology useful, and investing in communities, we make it possible for people to reach their full potential to serve others. We give our employees five days off to volunteer, and Liferay donates 10% of our profits to charities around the world. Oh, we're also self-funded which gives us the freedom to work on whatever we think brings the most value to customers and communities in the long run!

About You and This Role

As an Associate Marketing Specialist you will join the North America Field Marketing team responsible for driving brand awareness, lead generation, and sales support across North America. Reporting to the Senior Manager of North America Field Marketing, you will be responsible for the general execution of a wide variety of tasks related to inbound & outbound marketing initiatives as well as analyzing campaign results.

If you aren't afraid of a challenge, we'd love to help you make an impact on Liferay's goals. By working closely with your local sales team and the broad marketing organization, you will benefit from a learning experience on the ins-and-outs of field marketing while benefiting from an opportunity to advance your career in a high-growth, international, and open source company.

Key responsibilities

• Participate in strategy sessions around field marketing initiatives

• Assist with new and ongoing field marketing initiatives to generate demand

• Collaborate with Account Executives and Sales Development Reps as needed to support inbound and outbound marketing activity

• Assist in drafting out content for ABM email drips

• Compile internal data and help create a summary of specific findings at key accounts

• Gather insights and review performance analytics for existing field campaigns, tweaking campaigns as needed to enhance results

• Assist team with account based marketing efforts

• Assist with planning and executing field events, including conferences, regional seminars, webinars, virtual experiences, and joint partner events.

• Assist with the broader marketing team's initiatives as needed

Required Qualifications

• Degree in Marketing or Business, or comparable education/experience

• 1 year of marketing experience, or freshly graduated

• Good written and verbal communication skills

Soft Skills

• Works independently and target-oriented: straightforward solutions, optimal processes and quality-conscious

• Pulls always in the same direction as the team

• Self-starter, quick learner, self-motivated, and proactive

• Possess a strong work ethic/motivation

• Fosters a culture of cooperation and collaboration

What We Offer

• Competitive salary & benefits package according to qualifications and experience

• Opportunities to take responsibility and grow professionally. We like to Stay Nerdy!

• A positive and collaborative work culture

• Working at a leading open-source company

Equal Opportunities Employer - Statement

Liferay is committed to the equal treatment of all candidates, customers, and employees and to fostering a culture of dignity at work. Our operating procedure provides for equal opportunities in recruitment and employment with the aim to eliminate discrimination against any job applicant or employee on the basis of race, age, sexual orientation, gender or gender reassignment, religion or beliefs, marital or civil partnerships status, family or dependency status, disability, pregnancy and maternity, or membership of a traveling community.