Associate Director, US Oncology Marketing Campaign Development Lead - HCP Digital Engagement

Job Description

The Associate Director will lead the identification, design, execution, oversight, and optimization of the US Healthcare Professional (HCP) digital campaigns and programs as the Campaign Development Lead (CDL) that supports a prescription medicine for prostate and pancreatic cancers.

Primary Responsibilities:

• Leading the development of digital promotion assets, such as emails, display units and banner ads, alerts, web content, video, media/paid search content optimization, iPad resources, social media, disease awareness assets, and digital congress promotion assets

• Leading the development of digital medical education assets, such as off-the-shelf resources, drivers, emails, display units and banner ads, alerts, and video

• Leading the development of digital campaigns within the Customer Engagement Journeys

• Ensuring all digital tactics align to the customer experience plan and achieve desired customer experience

• Knowing the business: behavioral, and communications objectives and prioritizing the development of assets using digital knowledge, including customer experience best practices and targeting

• Knowing the customer: a deep understanding of customer segments, needs, channel preferences and profitability/life-time value

• Contributing to the development of the brand building tools (L3)

• Shaping the key strategic communication objective choices for assigned tumor(s)

• Working collaboratively with multiple internal teams including Marketing, Digital Channel Strategy, Market Research, Analytics, and Operations

• Managing the day-to-day interactions with the agency partner(s) and other outsourced vendors; leading the creation and monitoring of agency digital scopes of work (SOW) and participating in the bi-annual agency evaluation process

• Managing applicable budgets

• Evaluating the revalidation of digital assets

• Implementing Safety Label Updates (SLUs) on promotional assets and ensuring compliance with Subpart E regulations, when applicable

• Partnering with the US marketing team in the annual Integrated Profit Plan (IPP) process

• Demonstrating our Company Ways of Working principles

• Conducting all activities in full compliance with our Company policies, values and standards

Education Minimum Requirement:

• Bachelor's Degree required

• Master's in Business Administration preferred

Required Experience and Skills:

• Minimum of 4 years' experience in marketing or marketing support of pharmaceutical products.

• Demonstrated ability to execute a brand or customer marketing strategy.

• Experience and success in cross-functional leadership and teamwork.

• Strong knowledge of marketing principles.

• Marketing/Marketing support in Oncology and/or Specialty marketplace.

• Campaign and Message Development experience.

• Constituency Management across hierarchical lines.

• Excellent planning and presentation skills

Preferred Experience and Skills:

• Knowledge/experience with the Oncology Marketplace.

• Experience working in an Alliance.

• Product launch or launch planning experience.

• Agency management experience.

• Market research experience.

Position Location: Upper Gwynedd, PA or Rahway, NJ

NOTICE FOR INTERNAL APPLICANTS

In accordance with Managers' Policy

• Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.

If you have been offered a separation benefits package but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

Employees working in roles that the Company determines require routine collaboration with external stakeholders, such as customer-facing commercial, or research-based roles, will be expected to comply not only with Company policy but also with policies established by such external stakeholders (for example, a requirement to be vaccinated against COVID-19 in order to access a facility or meet with stakeholders). Please understand that, as permitted by applicable law, if you have not been vaccinated against COVID-19 and an essential function of your job is to call on external stakeholders who require vaccination to enter their premises or engage in face-to-face meetings, then your employment may pose an undue burden to business operations, in which case you may not be offered employment, or your employment could be terminated. Please also note that, where permitted by applicable law, the Company reserves the right to require COVID-19 vaccinations for positions, such as in Global Employee Health, where the Company determines in its discretion that the nature of the role presents an increased risk of disease transmission.

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US and Puerto Rico Residents Only:

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We are an Equal Opportunity Employer, committed to fostering an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status, or other applicable legally protected characteristics. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

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We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another's thinking and approach problems collectively.

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U.S. Hybrid Work Model

Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, generally Tuesday, Wednesday and either Monday or Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence. This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as "remote".

Under New York State, Colorado State, Washington State, and California State law, the Company is required to provide a reasonable estimate of the salary range for this job. Final determinations with respect to salary will take into account a number of factors, which may include, but not be limited to the primary work location and the chosen candidate's relevant skills, experience, and education.

Expected salary range:

$135,500.00 - $213,400.00

Available benefits include bonus eligibility, health care and other insurance benefits (for employee and family), retirement benefits, paid holidays, vacation, and sick days. For Washington State Jobs, a summary of benefits is listed here.

Search Firm Representatives Please Read Carefully

Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Regular

Relocation:

Domestic

VISA Sponsorship:

No

Travel Requirements:

10%

Flexible Work Arrangements:

Hybrid

Shift:

1st

• Day

Valid Driving License:

No

Hazardous Material(s):

N/A