Towson University Baltimore , MD 21203
This position ensures that Towson University enrollment marketing provides strategic marketing efforts that result in the enrollment of a diverse and academically talented student body in a timely and efficient manner. The Associate Director works closely with campus administrators to strengthen and protect TU's distinctive voice, image and reputation.
She/he partners across the university and with external vendors to align marketing efforts within the framework of the university's identity, mission and brand to ensure clarity, authenticity, consistency and effectiveness. Additionally, this position develops strategic marketing efforts that leverage and produce dynamic content and major institutional channels that highlight stories and initiatives that build awareness and help position TU as a national leader while engaging with internal and external audiences to foster pride and a lifelong connection to Towson University.
The Associate Director will support new and existing multi-faceted strategies and campaigns that enhance marketing to incoming and current students, including but not limited to: (1) increasing the undergraduate, graduate, international, and current student prospect, admitted and matriculated enrollment funnel; (2) developing effective, targeted and personal marketing plans; and 3) providing strategic and creative direction for public facing outlets while developing initiatives with campus departments and enrollment partners to ensure that marketing strategies perform at an optimal level. Serves as the point person with vendors and cross-campus clients for all digital marketing efforts, including paid online media, search engine marketing, interactive marketing, and internal/external partnerships.
Bachelor's degree and five years of marketing experience. Demonstrated experience developing lead generation and segmented marketing plans using social, digital, website, third-party vendors, direct mail, digital media and other platforms.
Demonstrated experience working with advertising agencies and third-party vendors who present, plan and execute television, radio, desktop and mobile media. Demonstrated experience developing in-house paid advertising and organic posts using acquired knowledge using social platforms such as Facebook, Instagram, YouTube, Snapchat, LinkedIn, Twitter, and others. Proven ability to work and lead effectively in a diverse and inclusive campus community, possessing strong leadership, coaching, and interpersonal skills while building a unified team that practices staff respect and a positive working environment.
Ability to take initiative in the brainstorming of new marketing tactics and strategies while proactively and strategically solving problems from multiple department perspectives. Exceptional communication, computer and organizational skills. Ability to lift 50 or more pounds.
Higher education experience. Demonstrated management experience including the ability to provide strong leadership and teamwork skills, work independently and collaboratively, and perform in a fast-paced, strategy driven environment, while delivering project completion on-time and on-budget is highly preferred.
Experience working with Salesforce or other CRM products. Experience working with Social Studio or social media monitoring software.
Experience working with OU Campus or web publishing software.
Experience using Microsoft Office and other commonly used software.
A criminal background investigation is required for the hired candidate and the results may impact employment.