Associate Director, SW Product Marketing

About the Team

VIZIO's Platform & Content Partnerships team is seeking an Associate Director of Software Product Marketing to lead the team responsible for marketing the VIZIO portfolio of Platform products & features, including Home Screen, Mobile, VIZIO Account, and WatchFree+.

Reporting into the Group Vice President, Platform Content & Partnerships, this role requires a strategic and analytical leader with a deep understanding of consumer electronics and the smart home ecosystem. The successful candidate will drive consumer product/feature adoption and engagement as well as support revenue growth through innovative marketing strategies and campaigns.

You will deliver internal & external product messaging, multi-channel go-to-market plans, market research, and work cross-functionally to facilitate timely product updates, provide reporting, and marketing materials for all segments of the business.

With two direct reports, you will also be responsible for not only ensuring the timely and high-quality delivery of marketing activity, but also the development of the technical skills and capability across the team.

This is an in-person role, working from our corporate headquarters in Irvine, California.

What You Will Do

• Develop a product marketing strategy to establish and maintain an on-going consumer dialogue with VIZIO users along all touch points of the consumer journey, including; the unboxing experience, on-screen, mobile, CRM tools, media, social, and PR/Influencer.

• Strategic Planning: Develop and execute comprehensive product marketing strategies that align with VIZIO's objectives and market opportunities.

• Product Launches: Lead cross-functional teams to plan and execute successful product launches, ensuring effective positioning, messaging, and promotion.

• Market Analysis: Conduct thorough market research and competitive analysis to identify trends, opportunities, and threats. Use insights to shape product features, pricing, and go-to market strategies.

• Go-to-Market Strategy: Design and implement go-to-market plans, including target audience identification, messaging, channel strategy, and promotional activities.

• Collaboration: Work closely with Product Management, Engineering, Sales, and Customer Support teams to align product development and marketing efforts.

• Content Development: Oversee the creation of compelling marketing content, including product videos, demos, presentations, whitepapers, case studies, and social media campaigns.

• Performance Metrics: Define and track key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and optimize strategies accordingly.

• Customer Insights: Gather and analyze customer feedback and usage data to inform product improvements and marketing tactics.

• Brand Management: Ensure consistency in brand messaging and positioning across all marketing channels and materials.

• Leverage all existing channels to drive increased product awareness, time spent on platform and ultimately user loyalty; these may include reporting, analysis, and necessary data connections.

• Leverage zero, first and third-party sources of data to enhance the understanding of VIZIO user behaviors and on-screen interactions, providing reports and recommended optimization opportunities for incremental value.

• Facilitate audience segmentation development, including User/Consumer creative and messaging testing.

• Optimize campaign performance by running A/B tests on campaign goals, messaging, CTAs, creative, and more.

• Assist in timely and accurate communication of product marketing plans to VIZIO's Marketing, Business Development, Sales, Account Management and Finance teams.

• Develop campaign activation strategies that cultivate new and existing consumers, promote the VIZIO value proposition, amplify the entertainment experience and engage consumers across all channels in the VIZIO ecosystem.

• Collaborate with data team on assessing efficiency & ROI of all channels through attribution analysis.

About You

• Bachelor's degree in Marketing, Business, Computer Science, or a related field.

• Minimum of 8 years of experience in product marketing, with at least 3 years managing a team within the consumer electronics or software industry. Experience in the Smart TV or smart home technology space is highly desirable.

• Skills:

• Proven track record of successful product launches and marketing campaigns.

• Strong analytical skills with the ability to interpret data and make data-driven decisions.

• Excellent communication and presentation skills.

• Ability to manage multiple projects simultaneously and meet deadlines.

• Creative thinker with a customer-centric approach.

• Proficiency in digital marketing tools and platforms, including SEO, SEM, social media, and content marketing.

• Leadership: Demonstrates strong leadership and team management skills.

• Collaboration: Fosters a collaborative environment and works effectively with cross-functional teams.

• Innovation: Continuously seeks innovative ways to enhance marketing strategies and drive business growth.

• Adaptability: Thrives in a fast-paced, dynamic environment and adapts quickly to changing market conditions.

About VIZIO

We are Beautifully Simple.

Headquartered in Irvine, California, VIZIO is a leading HDTV brand in America and the #1 Sound Bar Brand in America. VIZIO's mission is to deliver high performance, smarter products with the latest innovations at a significant savings that we can pass along to our consumers. Our loyal following and industry-wide praise continues to grow as we redefine what it means to be smart.

VIZIO, Inc. is an Equal Opportunity Employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.

We do not accept unsolicited agency resumes. We will not pay fees to any third-party agency, outside recruiter or firm without a mutually agreed-upon contract and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes will be considered our property and will be processed accordingly.

For California-based employment: The minimum salary for this position is $146,000/year. The maximum salary for this position $190,000/year. In addition to base salary, the compensation package also includes eligibility for an annual bonus, as well as equity and a range of medical, dental, vision and other benefits.