Associate Director, SEO

Akqa San Francisco , CA 94118

Posted 4 months ago

At AKQA we believe in the imaginative application of art and science to create beautiful ideas, products and services. With an entrepreneurial and collaborative approach, we design adaptive digital services and applications that capture the imagination, delivering impressive returns for our clients. Clients include Clorox (including Burt's Bees, Brita, and others), Gap Inc., Clif Bar, and Wynn Resorts.

From our location in San Francisco's SOMA district - the epicenter of the Bay Area's technology industry - AKQA offers our staff the opportunity to produce meaningful work for world-class companies in one of the world's most vibrant and beautiful cities.

The Associate Director, SEO will lead client SEO engagements for AKQA. This position reports to the Director, Search and Shopper. The ideal candidate will demonstrate significant knowledge of organic search including content strategy, technical knowledge, and tactics necessary for delivery of complex SEO programs. Just as important for this role as discipline knowledge will be the ability to build client relationships as the main day-to-day contact. This involves presenting training sessions, leading conference calls, adhering to action plans, guiding clients to completing their projects, and writing strategic points of view.

The Associate Director will also be expected to contribute research to benefit both clients and the internal team. The right person for the role will be a confident, entrepreneurial self-starter who has proven success and can thrive in a fast-paced environment. It is expected that the candidate will be ready to manage people and pull in other help when needed.

ROLE REQUIREMENTS

  • Clearly define elements of SEO projects to set expectations of what is and is not in scope

  • Aid the Director in scoping both future projects and staffing

  • Work seamlessly with cross-functional teams including paid search, programmatic, analytics, media planning, and web development within AKQA

  • Lead the development and presentation of audits, training, and reporting

  • Build out cutting edge SEO services such as content gap analyses and reputation improvement

  • Verbally, literally, and visually provide strategic and tactical guidance on SEO best practices

  • Identify new opportunities for service line evolution and development

  • Maintain good working relationships and sell in new projects where it benefits the client

  • Share new developments within the team and thereby enable superior service to our clients

  • Lead, develop, and manage a team of SEO Strategists

  • Offer guidance, support, and direction as well as provide development opportunities and ongoing feedback

  • Ensure direct reports have received access to and training on research and reporting platforms to excel in their roles

  • Act as the main team contact for questions or problem solving

  • Assist team with conflict resolution, conference calls, and meetings where necessary

  • Coach and mentor team; responsible for performance evaluations and regular feedback

  • Evaluate staffing needs and make recommendations for direct reports' training and development

  • Support and drive corporate culture initiatives

QUALITIES AND CHARACTERISTICS

  • Bachelor's Degree or equivalent experience

  • 6+ years of digital marketing experience with an emphasis on SEO

  • Experience with tools relating to web analytics, SEO reporting, link, and technical analysis

  • Excellent written and verbal communication skills with the know-how to translate detailed knowledge into key takeaways for all positions from analysts to C-level executives

  • Demonstrated track record of moving client partnerships forward to generate results

  • Solid understanding of HTML and dedication to white hat techniques

  • Highly analytical with the ability to internalize the importance of performance KPIs such as ROI

  • Comprehension of site development from conception and wireframes to build and development

  • Familiarity with how both front end design and back end servers can affect SEO performance

  • Reliability to develop agendas, set up conference calls, and present either in-person or by phone

  • Consistent organizational skills, attention to detail, and accuracy when working with numbers

  • Strong grasp of Microsoft Outlook, Excel, PowerPoint, and Word

  • Agency experience a major plus

AKQA is an Equal Opportunities Employer, we believe that diversity is vital to AKQA's ability to provide our clients with the best recommendations and are committed to fostering a varied and inclusive work environment. Your race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability or veteran status have no bearing on our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.


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Associate Director, SEO

Akqa