At AKQA we believe in the imaginative application of art and science to create beautiful ideas, products and services. With an entrepreneurial and collaborative approach, we design adaptive digital services and applications that capture the imagination, delivering impressive returns for our clients. Clients include Clorox (including Burt's Bees, Brita, and others), Gap Inc., Clif Bar, and Wynn Resorts.
From our location in San Francisco's SOMA district - the epicenter of the Bay Area's technology industry - AKQA offers our staff the opportunity to produce meaningful work for world-class companies in one of the world's most vibrant and beautiful cities.
The Associate Director, SEO will lead client SEO engagements for AKQA. This position reports to the Director, Search and Shopper. The ideal candidate will demonstrate significant knowledge of organic search including content strategy, technical knowledge, and tactics necessary for delivery of complex SEO programs. Just as important for this role as discipline knowledge will be the ability to build client relationships as the main day-to-day contact. This involves presenting training sessions, leading conference calls, adhering to action plans, guiding clients to completing their projects, and writing strategic points of view.
The Associate Director will also be expected to contribute research to benefit both clients and the internal team. The right person for the role will be a confident, entrepreneurial self-starter who has proven success and can thrive in a fast-paced environment. It is expected that the candidate will be ready to manage people and pull in other help when needed.
Clearly define elements of SEO projects to set expectations of what is and is not in scope
Aid the Director in scoping both future projects and staffing
Work seamlessly with cross-functional teams including paid search, programmatic, analytics, media planning, and web development within AKQA
Lead the development and presentation of audits, training, and reporting
Build out cutting edge SEO services such as content gap analyses and reputation improvement
Verbally, literally, and visually provide strategic and tactical guidance on SEO best practices
Identify new opportunities for service line evolution and development
Maintain good working relationships and sell in new projects where it benefits the client
Share new developments within the team and thereby enable superior service to our clients
Lead, develop, and manage a team of SEO Strategists
Offer guidance, support, and direction as well as provide development opportunities and ongoing feedback
Ensure direct reports have received access to and training on research and reporting platforms to excel in their roles
Act as the main team contact for questions or problem solving
Assist team with conflict resolution, conference calls, and meetings where necessary
Coach and mentor team; responsible for performance evaluations and regular feedback
Evaluate staffing needs and make recommendations for direct reports' training and development
Support and drive corporate culture initiatives
QUALITIES AND CHARACTERISTICS
Bachelor's Degree or equivalent experience
6+ years of digital marketing experience with an emphasis on SEO
Experience with tools relating to web analytics, SEO reporting, link, and technical analysis
Excellent written and verbal communication skills with the know-how to translate detailed knowledge into key takeaways for all positions from analysts to C-level executives
Demonstrated track record of moving client partnerships forward to generate results
Solid understanding of HTML and dedication to white hat techniques
Highly analytical with the ability to internalize the importance of performance KPIs such as ROI
Comprehension of site development from conception and wireframes to build and development
Familiarity with how both front end design and back end servers can affect SEO performance
Reliability to develop agendas, set up conference calls, and present either in-person or by phone
Consistent organizational skills, attention to detail, and accuracy when working with numbers
Strong grasp of Microsoft Outlook, Excel, PowerPoint, and Word
Agency experience a major plus
AKQA is an Equal Opportunities Employer, we believe that diversity is vital to AKQA's ability to provide our clients with the best recommendations and are committed to fostering a varied and inclusive work environment. Your race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability or veteran status have no bearing on our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.