Associate Director, Retina Marketing

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas - immunology, oncology, neuroscience, and eye care - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.

Job Description

The Associate Director, Retina Marketing, will be responsible for developing and executing strategic marketing plans for the Retina franchise. They will support the US launch readiness and commercialization strategy for a novel gene therapy and business planning and tactical execution for OZURDEX.

The Associate Director will demonstrate business and financial acumen and gather, analyze, and synthesize data to generate impactful insights to shape brand strategy. The ability to collaborate and influence across multiple cross functional stakeholders will be critical to the role.

Responsibilities

• Collaborate with Marketing, Patient Services, Market Access, and business leaders/stakeholders to build, manage and execute strategic marketing channel solutions that help achieve business objectives and goals across the product procurement & access process.

• Prepare forecast assumptions. Help direct summary-level market, unit demand and sales forecasts for both on market and pre-launch Retina brands. Prepare commercial support and presentations for forecasting cycles.

• Conduct business performance analysis. Diagnose obstacles to OZURDEX growth and work collaboratively to provide solutions.

• Shape the go to market strategy for a novel gene therapy. Develop and deliver the procurement and practice integration plan to allow for rapid adoption at launch.

• Partner with cross functional stakeholders in the build out of pricing, managed care, reimbursement, patient hub/services, and distribution strategies.

• Develop marketing materials. Lead marketing pieces through the legal, regulatory, and medical review and approval process.

• Coordinate the work of multiple external vendors and internal departments including marketing, strategic communications, training, market research, legal, regulatory, and compliance.

• Optimize commercial deployment of patient access programs, developing and maintaining rep delivered promotional tools for the patient savings program.

• Prepare for milestone governance meetings as a commercial member of the asset strategy team.

• Responsible for budget coordination and management.

• Serve as a proactive contributor to Eye Care EED&I initiatives and team culture activities.

Qualifications

• Bachelor's degree from an accredited institution required; Master's degree from an accredited institution preferred.

• Minimum 5 years of healthcare sales/marketing experience required.

• Inline marketing experience required. 5-7 years HCP marketing experience preferred. Buy & Bill experience preferred.

Additional Information

Applicable only to applicants