Associate Director, Programmatic

Company Description

PlatformGSK is a bespoke agency proposition for GSK and is one of Publicis Media's three dedicated global client groups, designed to drive the future model of Publicis through transformation in technology and ways of working. We blend Media with Data and Technology to create stronger Consumer connections. It is composed of more than 600 media, data and technology experts around the world and is centered around driving client growth by blending media, data and technology to create most relevant and powerful consumer experiences. GSK is one of Publicis Media's biggest clients globally.

Job Description

Overview:

The Zenith Precision team is passionate about data and advocates for and trains communication planning teams to leverage live data to surface audience insights and uncover new audience segments. This highly focused team is dedicated to leveraging Ad Tech in order to achieve this goal.

This Associate Director position requires a highly motivated, technical savvy, detail oriented, and entrepreneurial person to lead the day-to-day management of the technical end of the Precision team. This individual will develop/ deliver/ inspire Zenith's vision of Live ROI and our audience first approach as a mantra and help champion that spirit to their team, while positioning Zenith Media as an Interactive strategy leader.

Responsibilities:

• Help clients launch biddable based campaigns across display, video, social, mobile and all offline media

• Write and deliver technical strategies and POV's as well as oversee the translation of these strategies into the final audience recommendations/plans

• Build, maintain and grow client relationships and client business

• Analyze client's audience strategies and work with strategy and activation groups to lead business case development

• Build and maintain relationships with data and technology vendors and internal agency counterparts

• Responsible for the creation of education materials that keep the entire agency up to speed on marketplace tools and various technologies as they continue to innovate and iterate

• Command a comprehensive understanding of marketing communications which can be effectively translated into developing audience goals, objectives, and strategies

• Motivate and manage Precision's technology team in the creation, development and execution of programmatic and general media activations, solutions and tactics

• Facilitate team building through collaborative management style, open communication and focused project management to assure that assignments are executed in a timely manner

• Ensure team delivers upon objectives within budget and time parameters

• Support VP/SVP in managing account profitability; identify, assess, and implement strategic organizational capabilities and partner initiatives in a profitable manner

• Demonstrate a deep technical understanding as well as problem solving and intervention when necessary

• Understand Agency business objectives above and beyond technical role by actively participating in cross agency projects

• i.e. Taskforces that strengthen media discipline

• Bid Strategy management.

• Trafficking/placement oversight

• Platform management

Qualifications

• 5+ years Digital operations and media technology experience, preferably from a technology company or media agency or trading desk background

• Strong background in interactive work: DSPs, DMPs, Mobile innovations, OLV cross screen, data and analytics, etc…

• Experience using or launching data, attribution or programmatic tools

• Track record of building successful client relationships

• Strong presentation skills

• Strong written and verbal communication skills

• Demonstrated ability to think strategically

• Must be a self-starter who works well in a fast-paced, team-oriented environment

Proven ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork and result

• Significant experience in a service, delivery and/or customer focused organization is required

• Must have demonstrated ability to gets things done through 'un-owned' resources

• Must have outstanding motivational and interpersonal skills

• Commitment to delivering creative solutions, and the ability to align team members behind creative solutions

Additional Information

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $91,000 - $120,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/19/2024.

24-8486