Associate Director, Paid Search

Company Description

Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media's digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.

Job Description

Overview:

The Associate Director, Search is responsible for leading the execution team of a retail client driving the growth, management, retention and satisfaction of these accounts. The Associate Director will manage and direct a Search team of Campaign Managers both onshore and offshore. Proven account management and team leadership experience is essential, along with deep experience in Paid Search & Shopping Campaigns.

Job Description:

• Interfaces with Strategy, Investment, & Analytics teams to provide holistic media plans, share ideas, communicate service offerings, and to identify and deliver new solutions for clients

• Keeps VP/Director and Search Practice lead apprised of key client opportunities, potential risks and other key nuances which affect the health of the business

• Develops and fosters account relationships to champion initiatives that drive marketing decisions across digital channels

• Understands client's goals, markets, needs and expectations of the agency

• Attends client meetings on ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentations

• Independently leads performance and strategy presentations

• Leads recommendations on improving performance, test & learn agendas, optimization opportunities, and prioritization needed to deliver upon goals

• Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity

• Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients' business objectives

• Drives adoption of stated account management best practices through example setting, positive reinforcement and behavioral correction

• Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members

• Conducts performance reviews and career path plans for direct reports

• Establishes expectations and goals for team on performance marketing thought leadership

• Facilitates the development and documentation of best practices to improve operational efficiencies within the team and the group

Qualifications

• Bachelor's degree, concentration in business, marketing, or advertising preferred

• 4-6 years of account management experience in Search Engine Marketing; client side or agency side preferred

• 2-4 years of demonstrated success in managing and leading a team of paid search specialists

• Proven experience managing large-scale campaigns on Google Ads and Bing Ads; retail industry experience highly preferred

• Hands-on experience with Shopping Ads and Performance Max campaigns

• Experience with bid management tools like Search Ads 360

• Strong proficiency in data analysis and reporting using tools like Google Analytics, Google Looker Studio, and Excel

• Demonstrated problem solving, organization, and project management skills

• Ability to set, track, and achieve key performance indicators (KPIs) to measure campaign success

• Ability to develop and implement comprehensive paid search strategies aligned with client goals

• Proficient in creating and presenting PowerPoint slides, ensuring that complex information is conveyed in an engaging and understandable manner

• Capacity to work independently with strong project management skills, capable of managing multiple campaigns and projects simultaneously

• High attention to detail and the ability to move at an agile pace

Additional Information

All your information will be kept confidential according to EEO guidelines.

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