Overdrive Interactive Boston , MA 02298
Posted 1 month ago
10K Signing Bonus! *
Associate Director of SEO
General Description
The Associate Director of SEO is a seasoned SEO professional and digital marketing strategist. In this senior level leadership position, you are responsible for applying your deep SEO knowledge (focusing on ecomm SEO, content SEO and technical SEO) to address key client business challenges and then translate them in actionable SEO strategies and tactics. This is accomplished by having a thorough understanding of strategic, tactical and technical components of SEO and along with an understanding of the client's climate, category, company, customer and competition.
You will also have management responsibilities for 5 - 6 Overdrive team members who will be reporting into you and form the core of a team you help oversee. You will be tasked to work, manage, and mentor those on your team to ensure seamless communication of the client's strategic objectives while providing your team actional guidance around the tactical delivery of Overdrive's SEO services and solutions.
Associate Director of SEO Responsibilities
Work with senior level client team members, in a fast-paced environment to address their business and strategic challenges
Actively communicate SEO-centric and advise, recommendations, and strategy to address client communicated business and strategic challenges
Develop and confidently present actionable SEO-centric strategies and recommendations to address client communicated business and strategic challenges
Guide and oversee the implementation and execution of all facets of SEO-centric strategies developed with all Overdrive and client team members
Ensure flawless and on-time delivery of client developed SEO-centric strategies and roadmaps
Ability to leverage and utilize key SEO tools and technologies such as Google
Address and oversee both near-term and long-term SEO-centric initiatives.
Monitor both short and long-term performance or all SEO-centric client initiatives
Oversee the technical and content initiatives and optimization recommendations/initiatives
Review all program analytics and measure as a means to monitor performance and to develop the necessary tactics and strategies to address performance insights
Proactively bring SEO-centric solutions and recommends to both the Overdrive and client team
Stay abreast of the latest developments within the SEO landscape and be readily able to speak to and address or formulate an associated POV
Management Responsibilities
Successfully build, maintain and oversee a team of 5 - 6 Overdrive team members though consistent communication, mentorship and training
Manage relationships with senior level client staff as well as day-to-day contacts
Provide advanced SEO and marketing counsel and advice to clients and others
Develop and implement both short and long-term strategic marketing and SEO programs and initiatives for clients
identify client growth and up-sell opportunities as a means to evolve and grow client relationships
Provide strategic direction and guidance to agency personnel to ensure fulfillment of client objectives and expectations
Ensure complete, timely and actionable direction to all departments on all client programs
Oversee the day-to-day activities of specific Overdrive accounts
Strategic implementation of Overdrive's policies, procedures and products
Provide agency management with client communications and information relevant to the Overdrive's overall performance on accounts
Analyze agency/campaign reports and communicate key findings, actionable insights, and forward-looking recommendations to client
Prepare and present presentations associated with agency and client performance associated with programs being managed
Assume other agency responsibilities as directed by agency principals
Required Competencies
Comprehensive knowledge, inclusive of best practices associated both technical and content driven SEO, integrated digital marketing and ecommerce
Thorough understanding of online and SEO tracking, measurement and analytics platforms and metrics used to measure and track campaign performance, inclusive of Omniture, Google Analytics and others.
Commanding knowledge of SEO tools and technologies including: HTML/CSS, JavaScript, Structured data, Google
Commanding knowledge of SEO tactics such as: A|B testing, SEO audits, Keyword research, Site taxonomy, Information architecture, Link building, International SEO, Technical SEO, On-page SEO, Off-page SEO, UX/CRO
Management of agency financial process inclusive of Net/Gross, estimate, time tracking and campaign budgets
A thorough understanding of interactive and general marketing principals
Demonstrated experience in applying the underpinnings of online marketing, as well as tactical knowledge around how strategies are implemented across various channels inclusive of SEO, SEM, Online Media, Social Media, Application Development and more
Core Competencies
SEO program management and strategy
Thorough knowledge of interactive and general marketing principals
Proven ability to management senior level client relationships
Demonstrated ability to recognize client growth opportunities and grow client relationships
Initiative and innovation in problem solving and task management
The ability to facilitate and evaluate quality communications strategies
Demonstrated Project Management skills
Ability to manage and mentor agency staff (junior and mid-level)
Demonstrated team management experience and ability to unite and lead individuals from different disciplines and departments
Strong interpersonal skills
Strong communication skills
Proven ability to learn and lead a client's business
Uncompromising attention to detail
Fluency in MS Office, inclusive of Outlook, Excel, PowerPoint and Word
Experience
Candidate must have a minimum of 5 - 7 years of SEO (technical and content) and Digital Marketing experience, inclusive of 3 - 5 years of personnel/team management responsibilities
Current Google AdWords and Google Analytics certification is a plus
SEO Ecommerce experience a plus
Ability to showcase thought leadership, best practices and marketing prowess via writing for Blogs or industry publications a plus.
About Overdrive
Overdrive Interactive is a Boston-based digital agency with a unique blend of strategic, media, creative and technical services that truly represent the model of what most agencies are striving to become in today's competitive environment. Employment at Overdrive means having the opportunity to work in a dynamic environment providing some of the world's leading companies with the cutting-edge online marketing programs they need to succeed and grow. Our team members get their heads around online advertising, search marketing, social media, mobile, digital creative, analytics and more - all the things marketing and creative professionals need experience in to thrive in today's ever changing marketplace. Want to know more? Check out our site at www.overdriveinteractive.com
Benefits
Health and Dental insurance
401(k) retirement plan with company matching contribution
Flexible spending accounts including: commuter and child care benefits
Vision care discounts
Paid vacation and holidays
Competitive salary
Employee referral bonus
Long term disability
Life insurance
Accidental death insurance
Industry training
Free healthy snacks, coffee and teas
Contemporary open-loft office space
Fun parties and office culture
Overdrive Interactive