Associate Director Of Sales, Marketing, And Publicity

What We Are Looking For

The Associate Director (AD) of Sales, Marketing, and Publicity is the head of the sales, marketing, and publicity department at Baylor University Press (BUP), contributing to the Press's publishing philosophy, fulfillment of its mission, and day-to-day activities by leading our team in these areas.

The AD of Sales, Marketing, and Publicity oversees sales of all BUP titles in print and digital formats, offers analysis of publishing revenues generated from BUP books, and forecasts the contribution of new titles to the Press's business. The AD of Sales, Marketing, and Publicity administers all aspects of the Press's marketing efforts, including ads, social media, email marketing, sponsorships, project-specific marketing plans, and events. The AD of Sales, Marketing, and Publicity also manages all publicity efforts on behalf of the Press and its authors.

A Bachelor's Degree with five to seven years of relevant experience is required. A Master's Degree and seven to ten years of relevant work experience are preferred.

BUP publishes primarily in the areas of religious studies and cognate disciplines. Priority will be given to candidates with professional publishing experience in these areas.

All applicants must currently be authorized to work in the United States on a full-time basis.

What You Will Do

• Provide strategic leadership to the Press in the areas of sales, marketing, and publicity, offering analysis of publishing revenues and forecasting the contribution of new titles to the Press's business

• Provide oversight to the areas of sales management and revenue generation, exploring new avenues of revenue generation for Press publications, and managing all activities pertaining to the book-selling process

• Coordinate all marketing activities for the Press, booking and placing ads, managing social media and email marketing, pursuing sponsorships, and developing and executing book-specific marketing plans

• Administer the Press's annual events calendar, coordinating author events, book-specific events, Baylor events, exhibits, conferences, and receptions

• Supervise all publicity efforts on behalf of the Press, managing the Press's annual sales catalog, creating review lists and subsequent gratis mailings, coordinating with mediate for any book/author/Press coverage, maintaining relationships with appropriate publicists and publication editors, creating and sending press releases and advance reading copy campaigns, curating cover copy endorsements and promotional review quotes, and pursuing awards on behalf of BUP books

• Perform all other duties as assigned to support Baylor's mission.

• Ability to comply with University policies.

• Maintain regular and punctual attendance.

What You Can Expect

As part of the Baylor family, eligible employees receive a comprehensive benefits package that includes medical, dental, and vision insurance, generous time off, tuition remission, and outstanding automatic retirement contributions. Baylor has a comprehensive benefits plan that supports you and your family's wellbeing and allows you to be a part of the life of a vibrant and active college campus. To learn more, go to Baylor Benefits & Advantages.

Explore & Engage

Learn more about Baylor and our strategic vision, Illuminate. Also, explore our great hometown of Waco and the many opportunities to engage locally. If you are new to Central Texas, This is Waco!