Associate Director Of Marketing, Grads Of Life

OVERVIEW:

Year Up is seeking an Associate Director of Marketing to join the National Marketing team and lead the marketing strategy and activities for the Grads of Life service brand (the thought leadership and consulting arm of Year Up) - stewarding the brand's position in the market and increasing overall influence. The Associate Director will report to the Marketing Director, Stakeholder Management, and will lead the integrated marketing strategy and creative development to support, engage and optimize marketing efforts to drive the Grads of Life brand.

To be successful in this role, you'll characterize yourself as a self-starter with strong relationship-building and problem-solving skills, and an essential enthusiasm for delivering high-impact solutions with measurable results. You are fluent in digital and social tools (from content management to social platforms) and are up to date on the latest industry trends. You have a sharp eye for compelling design, keen writing and communication skills, and an analytical mindset. You pride yourself on your strategic thinking and project management skills, leveraging your ability to manage up, down, and across to move projects forward and get things done. You are comfortable working in a fast-paced environment and managing projects involving multiple stakeholders. Strong candidates will also bring a passion for meaningful work and social justice and will be excited and prepared to engage with our mission and constituents.

The Associate Director of Marketing will have the opportunity to interact with students as a mentor, group facilitator, and advocate, participating in building a positive educational environment.

KEY RESPONSIBILITIES:

• Lead the integrated marketing strategy and campaign delivery for the Grads of Life stakeholder with the goal of elevating Grads of Life's position in the market and increasing the brand's influence

• Oversee and manage the creation, execution and optimization of marketing channels and mediums including, but not limited to: social, web, print, video, content, email

• Drive collaboration across internal marketing team functions, including operations, advertising, brand, public relations, and other stakeholder groups to develop the strategy and execution of fully integrated campaigns aligned with Grads of Life and org-wide goals

• Manage relationships with key stakeholders across the Grads of Life function by setting expectations, providing marketing expertise, communicating regularly, addressing challenges, and ensuring project success from planning to delivery and distribution

• Proficiently measure the performance of marketing channels and derive actionable insights to enhance campaign effectiveness

• Develop and implement strategies to elevate and promote Grads of Life's key thought leadership content, such as research reports, frameworks, case studies, and blogs. Partner closely with the Thought Leadership team to devise and execute effective promotion strategies

• Oversee the creation of strong project plans and briefs that tie back to key marketing strategies and objectives, and ensure alignment and efficiency across internal teams, external agencies, and vendors

• Partner with external agency partners and vendors who execute marketing efforts for Grads of Life, including leading regular meetings, monitoring performance of the agency, and appropriating liaising between the agency and other partner marketing teams

• Efficiently steward the Grads of Life brand and associated systems and tools, conducting routine evaluations of ongoing marketing projects and ensuring alignment with organizational objectives

• Effectively oversee and coordinate various projects concurrently, including major annual initiatives and ongoing tasks, by prioritizing, planning, coordinating resources, monitoring progress, and adapting to changes as needed

• Bring new and big ideas to the table, as well as collaboratively build on others' concepts to test new and different ways to achieve Grads of Life's goals

• Identify opportunities and implement strategies to improve efficiency, effectiveness, or impact of projects

• Serve as a thought partner to marketing leadership team, and members of the marketing leadership collaboration committee

• Act as a learning community member by participating and engaging with Year Up students

• Other duties as assigned

National Team/Learning Community Member

• Join and sometimes facilitate weekly group sessions with students

• Participate in staff meetings and trainings

QUALIFICATIONS:

• 4-7 years (preference for 6+ years) of marketing campaign strategy oversight and management

• Direct experience and oversight of marketing channels, including email, social, web, print, video, and content marketing

• A track record of successfully managing client relationships

• Excellent presentation and communications skills, including an ability to engage with senior leaders, and to shift communication styles to target a variety of stakeholders

• Ability to manage many competing priorities and communicate effectively when priorities shift

• Astute attention to detail and understanding of tailoring creative and content to an audience

• Good eye for design, attentive to best practices, and strong understanding of brand consistency and its importance; ability to effectively manage creative projects and articulate actionable feedback

• Experience leading social media for a business; proficiency and understanding a plus across LinkedIn, Twitter/X, Facebook, and Instagram

• Strong problem-solving and critical thinking skills

• Preferred proficiency in relevant Marketing tools and technology, including Microsoft Office and, as needed: Adobe Creative Suite, Salesforce, Google Analytics, Wordpress, or similar systems

• A passion for working with young adults, an unshakable belief in their potential, and a strong commitment to Year Up's mission, including an understanding of the Opportunity Divide and its drivers, and a commitment to diversity, equity, and inclusion

Salary Range- $85,000-$110,000

#LI-Hybrid

COMPENSATION & BENEFITS:

• Year Up has established salary ranges for each of our sites, which allows us to pay employees competitively, equitably and consistently in different geographic markets. For roles in which the location is listed as flexible, the range displayed reflects the minimum and maximum target for new hire salaries for the position across all US locations. Salary offers take into account a candidate's skills, experience, and location. Your recruiter can share more about the specific salary range for your location during the hiring process.

• Benefits: Comprehensive healthcare options and dental coverage; 401(k) match for eligible participants.

• Vacation: Earn three weeks paid vacation in first year of employment; four weeks after initial year.

• Professional Development: Funds available to support staff in achieving career objectives ($2,500 per year)

This is an exempt role (paid on a salaried basis).

ORGANIZATION DESCRIPTION:

Year Up is a national 501(c)3 workforce development organization committed to ensuring equitable access to economic opportunity, education, and justice for all young adults-no matter their background, income, or zip code. Employers face a growing need for talent while millions of talented young adults lack access to meaningful careers. These inequities only further perpetuate the opportunity gap that exists in our country-a gap that Year Up is determined and positioned to close through three interconnected strategies: providing targeted skills training and connections to livable-wage employment for students and alumni; empowering others to serve and support young adults, and changing systems that perpetuate the opportunity gap. Year Up's intensive training program utilizes a high expectations, high support model where students learn in-demand technical and professional skills and apply them during a corporate internship. Year Up has directly served more than 40,000 young adults since its founding in 2000. Year Up's nationwide presence includes Arizona, Austin, Bay Area, Charlotte, Chicago, Dallas/Fort Worth, Greater Atlanta, Greater Boston, Greater Philadelphia, Jacksonville, Los Angeles, the National Capital Region, New York City/Jersey City, Pittsburgh, Puget Sound, Rhode Island, South Florida, Tampa Bay, and Wilmington.

Voted one of the Best Nonprofits to Work For in the country by The NonProfit Times, Year Up is a rewarding and impactful place to work. Our staff is passionate, supportive, mission-driven, and committed to positive change and continuous learning. We set high standards for both ourselves and our students and live by a set of core values that reflect an unshakable belief in the talent and potential of our young people. The work we do is life-changing, and we know that our team is the greatest asset in achieving our mission.

COMMITMENT TO DIVERSITY:

Year Up embraces diversity and equal opportunity in a serious way. All aspects of employment, including the decision to hire, promote, discharge, or discipline, are based on meritocracy. We do not permit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristics protected by federal, state, or local laws. Learn more about our commitment to diversity: http://www.yearup.org/about-us/careers/commitment-to-diversity/

Year Up is also committed to working with and providing reasonable accommodations to individuals with disabilities. Your recruiter can provide details regarding the expected work environment and any physical requirements. Please let our hiring team know if you need an accommodation at any point during the interview process. Information received relating to accommodation will be addressed confidentially.

TO APPLY:

Please submit a thoughtful cover letter and resume through our website.

Note that applications without a cover letter will not be considered. We respectfully request no phone calls.