Associate Director Of Marketing

Crain Communications New York , NY 10007

Posted 3 months ago

As Associate Director of Marketing, you will work closely with the General Manager of Marketing and Brand to support the Ad Age brand and its full range of offerings, from events and podcasts to custom programs and platforms. Your smart and strategic efforts support products and solutions that help educate and empower the industry and enable us to successfully connect to the Ad Age audience. This is an excellent opportunity for someone who is entrepreneurial, detail-oriented, creatively and strategically minded, always curiousand passionate about the industry we serve.

Responsibilities

  • Lead the development of multi-channel marketing plans for the Ad Age brand and its full portfolio, including digital/social, learning and events, original and partner content, media and audience development

  • Lead the development of sales marketing plans and tools (presentations, sell sheets, mailers) that help our sales team educate potential clients on full breadth of Ad Age offerings

  • Leverage best practices and gather insights to refine and evolve our marketing efforts

  • Work with the general manager and publisher to help bring new key revenue-driving projects and opportunities to life

  • Be the subject matter expert for assigned products and programs

  • Build productive relationships with internal and external project stakeholders to help foster collaboration and communication

  • Organize meetings, facilitate timelines and drive projects to completion

  • Work closely with audience development to ensure effective audience communications and deployment

  • Gather market intelligence to help drive the differentiation for our audience-centric approach and its position in the competitive landscape

  • Communicate findings effectively and persuasively in both verbal and written form

  • Able to provide guidance and direction to subordinates, including setting performance standards and monitoring performance

Basic Qualifications

  • Bachelor's degree

  • 7+ years of relevant work experience in a fast-paced marketing team or managing/supporting complex, multi-platform projects

  • Advanced knowledge of marketing tools and technologies (HootSuite, Google Analytics, Facebook Ads Manager)

  • Ability to measure and report on campaign performance

  • Ability to manage multiple projects simultaneously

  • Passion for brand strategy and positioning

  • Highly organized with an eye for detail

  • Exceptional interpersonal skills with the ability to build strong working relationships

  • Exceptional writing and speaking skills

  • Advanced proficiency in Excel, PowerPoint and/or Keynote

  • Ability to proactively anticipate hurdles and propose solutions

  • Experience managing budgets and timelines

Preferences

  • Curiosity for finding new ways of communicating information to our audience

  • Able to identify and implement improvements to streamline and make activities and processes more efficient

  • Experience working with a media brand

  • Experience working alongside an editorial team

  • Experience with CRM systems

  • Experience working with a creative services team

  • Events experience a plus

This position is exempt under the Fair Labor Standards Act and is not eligible for overtime pay.

Brand Overview

Ad Age is a daily must-read for an influential audience of decision makers and disruptors across the marketing and media landscape.

Created in 1930 to cover a burgeoning industry with objectivity, accuracy, and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting.

From vital print editions to must-attend events and innovative platform offerings, its industry-leading offerings include the coveted A-List & Creativity Awards, the Ad Age Next Conference, and proprietary data such as the Leading National Advertisers Report from the Ad Age Datacenter.

AdAge.com

@AdAge

Click HERE to visit us in our New York office.

Company Overview

Crain Communications has been at the forefront of the publishing industry for more than a century. Combining information with innovation, Crain delivers the story you can't get anywhere else. As a privately held company, we maintain a personal responsibility for elevating our work to be the best it can be. Every editor, reporter and correspondent at Crain shares the responsibility of ensuring the editorial independence and importance of our work. With an Audience First focus and uncompromising integrity, we strive to make a real impact for the individuals and industries we serve. While other media companies report the news, Crain gives it meaning. We add context to content, infuse information with insights, and initiate connections as well as conversations.

Crain Communications offers a competitive salary, a generous benefits package, profit sharing, and a friendly work environment. This is a great time to join our organization -- a profitable, well established publishing leader.

@CrainComm

#CrainCareers

#MyCrainView

#CrainCares

Follow Crain on Facebook, LinkedIn, Twitter, Instagram, Glassdoor


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Associate Director Of Marketing

Crain Communications