Associate Director Of Marketing, Burt's Bees Skincare

The Clorox Company Durham , NC 27701

Posted 7 days ago

Responsible for providing marketing and business expertise and leadership for Burt's Bees Skincare (Face Care and Body Care categories). Leads a multi-discipline marketing and cross-functional team to deliver sales, profit, market share, innovation and consumer value metrics for $150M+ in sales.

Make your mark

At Clorox, we build big brands that make everyday life better, every day. We value our differences, and challenge each other to think and act boldly. We try new things, succeed, fail and keep learning. We work hard, and have busy personal lives. And we're all able to make a positive impact -- at Clorox, in our communities, and in the lives of millions of people who invite us into their homes. Make your mark and help us drive Good Growth -- growth that is profitable, sustainable and responsible.

Key responsibilities:

  • Leads recommendation for 18 month integrated business plan based on understanding of SBU Strategic plan and brand/business environment

  • Identify Innovation pipeline to identify growth areas

  • Responsible for the annual and monthly volume forecast recommendation

  • Participates in development of Consumer Learning Plan

  • Develop contingency plans to address share, volume, and profit effects of marketplace changes

  • Recommend annual integrated marketing plan strategies

  • Responsible for developing globally relevant assets for deployment in key strategic markets

  • Responsible for ensuring tactical plan (Advertising, PR, NSM, Digital, media plans) is executed with excellence and on budget

  • Participate in creative strategy development with agency and guide creative look/feel

  • Responsible for understanding brand health & marketing efficiency and effectiveness and recommending changes to plan based on this info

  • Develop superior packaging graphics to maximize communication and impact at shelf

  • Recommends Global Skincare Growth Idea

  • Participates in Brand Purpose development

  • Participates in Strategy development with CDU/SBU leadership team

  • Translates Growth Idea, Business Strategy, and Purpose to integrated marketing plan for responsible categories

  • Lead concept and business case development

  • Participate/team participates on project teams for commercialization projects

  • Participate on category relevant discovery teams to identify long range growth potential

  • Train and develop BM/AMMs through one on one coaching, as well as the development and execution of appropriate department training activities

Years and Type of Experience:

  • At least 5 years in CPG or relevant brand marketing field, with demand creation and/or P&L responsibility

  • Experience in Skincare or Beauty strongly preferred

  • Experience as base brand manager of packaged goods brand with at least $50M in annual sales preferred

  • Experience with external agencies

Skills and Abilities:

  • Results Focus

  • Drives Growth Agenda

  • Collaborative Team Skills

  • Analytical ability

  • Thought/People Leadership

  • Communication

  • Consumer Insight and Judgment

  • Critical Thinking and Decision Making

Education Level/Degree:

  • BS/BA Required
  • MBA Preferred, but not required based on experience

More about Marketing

We build brands consumers love. From brand management to global insights to marketing communications, we focus on building lasting consumer and customer relationships that grow our brands. Join our team for opportunities to help establish best practices, use consumer insights to develop and implement marketing plans, create and evaluate business-building projects, and drive new product development opportunities.

More about Clorox

The Clorox Company (NYSE: CLX) is a leading multinational manufacturer and marketer of consumer and professional products with 8,700 employees worldwide and fiscal year 2018 sales of $6.1 billion. In addition to our namesake bleach and cleaning products, we market some of the most trusted and recognized consumer brand names, including:

  • Brita water-filtration products

  • Burt's Bees natural personal care products

  • Fresh Step cat litter

  • Glad bags, wraps and containers

  • Hidden Valley dressings and sauces

  • Kingsford charcoal

  • Liquid Plumr clog removers

  • Pine-Sol cleaners

  • RenewLife digestive health products

  • Rainbow Light, Natural Vitality, Neocell and Stop Aging Now dietary supplements

  • Professional services: Clorox Healthcare and Clorox Commercial Solutions

More than 80% of our sales are generated from brands that hold the No. 1 or No. 2 market share positions in their categories.

Making a positive impact

Clorox is a signatory of the United Nations Global Compact, a community of global leaders committed to sustainability. We've been broadly recognized for our corporate responsibility efforts, most notably being named to the Drucker Institute's 2018 Management Top 250 list, The Just 100: America's Top Corporate Citizens list, CR Magazine's 2018 Best Corporate Citizens list, the first sector-neutral Bloomberg Gender Equality Index in 2018 and Glassdoor 2019 Best Places to Work list.

We also support our communities, and, in FY2018, contributed approx. $20 million in combined cash grants, product donations and cause marketing. The Clorox Company and its subsidiaries is an EEO/AA/Protected Veteran/Disabled/LGBT employer.


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Associate Director Of Marketing, Burt's Bees Skincare

The Clorox Company