Associate Director Of Annual Giving, Direct Marketing

A global higher education leader in innovative teaching, research and public service, the University of North Carolina at Chapel Hill consistently ranks as one of the nation's top public universities. Known for its beautiful campus, world-class medical care, commitment to the arts and top athletic programs, Carolina is an ideal place to teach, work and learn.

One of the best college towns and best places to live in the United States, Chapel Hill has diverse social, cultural, recreation and professional opportunities that span the campus and community.

University employees can choose from a wide range of professional training opportunities for career growth, skill development and lifelong learning and enjoy exclusive perks for numerous retail, restaurant and performing arts discounts, savings on local child care centers and special rates on select campus events. UNC-Chapel Hill offers full-time employees a comprehensive benefits package, paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work/life balance.

Primary Purpose of Organizational Unit

University Development's purpose is to support the mission of the university by raising private resources to enhance financial support for students, faculty, programs, and facilities. University Development provides leadership and centralized services to all development offices throughout the University, serving as a focal point for annual giving, application development and IT support; campaign management; constituent programs; corporate and foundation relations; donor relations; gift planning; gift services; industry relations; marketing/communications; parents giving; principal gifts; prospect management, research and analytics; regional programs; scholarships and student aid; talent management; university events; and volunteer engagement.

Carolina Development is proud of its donor-centered philosophy, pursuing activities that always respect the interests and intentions of the donor as well as the University. The organization's collaborative nature is a critical component to fulfilling our mission of raising private funds to benefit the university.

Location, Location, Location

• Want to live in Chapel Hill? If so, we have tons of perks to offer you. Discounts and access to many UNC-CH athletics, Performing Arts, Gym memberships and many more on campus and local community opportunities along with a perks program that provides employees with over 800 local deals.

• Want to live outside of Chapel Hill but still in the area? You have a choice of smaller communities, cities, or even suburbs in areas like Raleigh and Durham. Both living experiences offer a multitude of advantages designed to fit your needs and still enjoy the perks offered by UNC-CH.

Tuition & Fee Waiver Program: Check out our Tuition & Fee Waivers Programs - https://hr.unc.edu/benefits/educational-assistance/tuition-waivers/

Benefits: Explore the benefits of working at UNC-CH - https://hr.unc.edu/benefits/

Position Summary

This position may be eligible for a hybrid work arrangement that may include a partially remote work location, consistent with System Office policy. UNC Chapel Hill employees are generally required to reside within a reasonable commuting distance of their assigned duty station.

Reporting to the Director of Annual Giving, the Associate Director of Annual Giving, Direct Marketing will design and execute the annual plan for direct mail, email, and solicitation of alumni and friends. They will also assist in engagement center planning with the Director of Annual Giving, Direct Marketing.

The Associate Director will contribute and implement an overall outreach strategy to renew, retain, and acquire donors through direct marketing strategies. The Associate Director will serve as a subject matter expert on the direct marketing industry and provide consultation to the schools and units. The Associate Director will supervise the Assistant Director of Annual Giving, Direct Marketing and the Assistant Director of Annual Giving.

Minimum Education and Experience Requirements

Minimum of a bachelor's degree required (or foreign degree equivalent) with related experience. For positions with responsibility for direct solicitation of gifts and funds, a minimum of 1 year of professional-level, direct solicitation/fundraising experience is required.

Required Qualifications, Competencies, and Experience

Knowledgeable of strategies that will target annual giving prospects, alumni and donors for the schools/units and will focus on the outreach strategy to acquire, renew/retain, reactivate and upgrade donors. Must have the ability to establish strong and positive working relationships within University Development and with colleagues, donors and contacts campus wide and from external vendors. The ability to independently communicate complex topics to both internal and external individuals is essential.

Preferred Qualifications, Competencies, and Experience

Experience using design tools, including Adobe Premier products, is preferred. Experience using Salesforce Marketing Cloud is preferred. A minimum of three years' experience in Direct Marketing and University experience is preferred.

Special Physical/Mental Requirements Campus Security Authority Responsibilities

Not Applicable.

Special Instructions Quick Link https://unc.peopleadmin.com/postings/279203