Associate Director, Media (Commerce)

Publicis Groupe Atlanta , GA 30301

Posted 2 months ago

Company Description

We are Hawkeye. We orchestrate experiences across people's journey-leveraging human insight, the world's best data, empathic creativity, and world-class technology-to drive business results and create more meaningful connections between humans and brands. We strive to ensure that every message we send to a consumer is a meaningful one, and that it represents what they need, where and when they need it. From digital experiences to videos, from emails to print - what matters most is that we send the best next message to each consumer at every point along the way.

We're Hawkeye, a one-of-a-kind human experience agency.

Job Description

Hawkeye Agency is a full-service agency, and a growth engine for our clients. Our work is born from data, fuelled by creativity, and focused on results. When you see what others don't, you can do what others can't. Is this you?

At Hawkeye Agency, instead of blasting out marketing and hoping that it works, we choose to be a data-driven agency that can deliver-with pinpoint accuracy-exactly what a brand needs: growth.

As Associate Director of Media (Commerce) you will be a strategic advisor to clients on best approach for their eComm campaigns and overall commerce approach. You will work in collaboration with other agency Media Team members who are leading Brand focused efforts to drive best results for clients. You will participate in Groupe level Commerce COE and be the conduit for sharing learnings, opportunities and best practices. You will supervise internal team activating retail partner search campaigns plus external teams activating across Retail Media Networks. You will be responsible for your team's accurate and timely delivery of work.

You will help our clients understand the evolving commerce landscape, inclusive of RMN's; Social Commerce; Virtual Shopping as part of holistic planning.

You will have the opportunity to create innovative ideas that bridge web, mobile, email, creative, search, in-store and digital media to provide solutions to clients that are based on a shopper insight and in context of overall commerce strategies. The role demands a love of the new, a passion for commerce driving media (both digital and instore) digital trends and technologies and an understanding of consumers, the client category and the brands.

This is a unique opportunity for someone who is comfortable working in an undefined space, who thrives when working with others, can creatively problem solve, and is willing to roll-up their sleeves to make things happen.

  • Commerce insights & planning - including evolution of shopper behaviors, media consumption and behavior, channel insights and strategy development

  • Experience mapping - path to purchase journey mapping, vendor partnership and creative messaging strategy by medium

  • Media design execution & measurement - including analytics and measurement, optimization and coordinating media buying with the partner agencies

  • Be able to tell stories that sell and sell well

  • Inspire others to be innovative and mentor those around you to help them grow

  • Build and steward internal commerce channel planning training and specific channel deep-dives as required

  • Be able to balance multiple clients

  • Contribute to agency growth: organically or new business pitches wins


  • 7+ years' experience of managing commerce activity for a brand, retailer or agency

  • Deep knowledge of RMNs, their ecosystems, and go-to-market strategies

  • Strength in Digital, but understanding of Traditional channels and how they all work together

  • Ability to tell a simple, smart story using data both verbally and in written presentations

  • Experience in client service, and being able to lead through influence

  • Ability to be flexible, adaptive, and provide solution-forward thinking

  • Ability to display a passion that is not only legendary but contagious

  • Hand's-on experience with Media Planning Tools such as GfK MRI, Channel Optimizers, com

Score, Nielsen AdIntel, and other syndicated sources

  • eCommerce understanding - have worked on eCommerce programs for clients with 3rd party retailers - is a plus

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

  • Paid Family Care for parents and caregivers for 12 weeks or more

  • Monetary assistance and support for Adoption, Surrogacy and Fertility

  • Monetary assistance and support for pet adoption

  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance

  • Tuition Assistance

  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more

  • Matching Gifts programs

  • Flexible working arrangements

  • 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

  • Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Hawkeye is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

All your information will be kept confidential according to EEO guidelines.

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Associate Director, Media (Commerce)

Publicis Groupe