Associate Director, Health Media

Apco Worldwide Inc. New York , NY 10007

Posted 2 months ago

APCO Worldwide, a global public affairs and strategic communication consulting firm, is seeking an Associate Director to join our Heath team.

Our team includes experienced health care experts with diverse backgrounds who, collectively, give the firm a comprehensive understanding of the issues, trends and players who shape today's complex global health ecosystem.

What we bring you: One of the best places to work and ranked the 2017 Public Affairs Agency of the Year by The Holmes Report, with smart, fun colleagues and opportunities to work with people around the country and across the globe. Amazing in-house opinion research, creative and resources as part of your team. The chance to work on some of the most interesting and challenging issues of the day for leading companies and associations. An opportunity to shine, succeed and chart your course based on what you bring to the table - not where you sit on the org chart.

Responsibilities:

  • Oversee global media and public relations efforts, including developing a global media relations strategy and managing PR initiatives that include placements in print, broadcast and online media for the organization and its key executives

  • Create key messages and themes to best tell the client story and support the company's global marketing and business plans

  • Develop relationships with key reporters in business, consumer, and trade media

  • Manage press inquiries and interview requests, draft company responses in conjunction with company leadership, and conduct pitch calls

  • Create thought leadership plan and execute through a collaboration with key staff to develop robust content for placement in traditional and social media, including articles, blog posts, videos, infographics, tweets, etc.

  • Identify, coordinate and support speaking engagements for company executives

  • Prepare background documents, talking points and collateral materials for speaking engagements for global chairman; CEO; president and managing director of operations; and other key executives as required

  • Identify and monitor any emerging or current communications or reputational issues and manage company response in conjunction with company leadership

  • Manage internal awareness of media relations efforts to ensure regular information-sharing with staff

  • Oversee writing and distribution of company press releases and op/eds

  • Oversee the creation of strategic media lists, including familiarity with media database software

  • Review thought leadership pieces for content, tone, and grammar

  • Develop meaningful media KPIs based on outcomes versus outputs

  • Ensure accurate tracking and reporting of media and thought leadership results, including familiarity with media monitoring software

  • Serve as a member of the marketing team and contribute ideas; ensure that all deadlines are met, and participate in meetings and conference calls

  • Assist with planning and coordination of APCO events (client, sponsorship, internal management meetings and global retreats)

  • Conduct research and analyze issues that may impact special projects and company policies

  • Make recommendations to Senior Director of Global Marketing and Communication on special projects

  • Delegate and manage work of junior staff and follow-up on progress and completion; manage and conduct performance appraisals for designated staff; manage internal communications with project team and other staff; mentor junior staff

  • Be responsible for local and regional new business development; closely monitor health care-relevant trends and business/government issues and opportunities

Qualifications & Standards:

  • Undergraduate degree in related field essential and postgraduate qualification desirable

  • At least 6-8 years of relevant experience in a communications agency setting, consulting firm, corporation, industry association

  • In-depth knowledge of health communications and media; preferably in pharmaceutical, health insurance, biotech, lifesciences industries

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Associate Director, Health Media

Apco Worldwide Inc.