Associate Director, Global Patient Marketing, ALD

Bluebird Bio, Inc. Cambridge , MA 02138

Posted 3 months ago

Associate Director, Global & US Patient Marketing CALD

Join bluebird bio's enthusiastic and collaborative team by contributing to the overall success of our novel gene therapy approach. This position reports to the Lenti-D global commercial lead and will be responsible for the creation and execution of global and US patient/caregiver disease awareness & product communications. Launch markets include EU, US and global CALD patients.

The role works closely with the Global and US Commercial team (Market Insights, Medical Affairs, Market Access, Operations, and Patient Advocacy), the European Commercial team, Program Management and the Clinical and Regulatory team to develop and execute clear, concise and actionable strategic and tactical plans to optimize the launch and commercial success of bluebird's innovative CALD Gene Therapy in Cerebral Andrenoleukodystrophy (CALD).

This is an opportunity to work at the forefront of one-time gene therapy, defining and executing innovative and patient centric solutions, and joining a team to Recode for Life and deliver potentially transformational care for patients with a severe genetic disease.

About the Role:

  • Contribute to the develop strategic and tactical plan in collaboration with the CALD global commercial lead and cross-functional commercial team

  • Lead message platform development to drive disease awareness and education efforts in CALD around unmet need and improved in time diagnosis

  • Develop patient and caregiver messages

  • Design and implement multi-channel communications and programs

  • In preparation for approval and launch, design and create disease education materials to be utilized in the US and adapted in local EU markets

  • Liaise with global market research team to define objectives to understand and provide insights into launch efforts as it relates to the US & global market landscape for CALD

  • Partner with bluebird patient services to identify and address the needs of patient and caregivers of boys with ALD and CALD

  • Lead competitive and best practice efforts to keep the team current on emerging trends for patient and caregiver engagement

  • Lead strategy and content for patient and caregivers across channels with a focus on digital

  • Support the adaption of bluebird gene therapy messaging and materials for CALD patients/caregivers bring bluebird's science to life in a way that is accessible and easily understood

  • Liaise with EU marketing team to coordinate execution and ensure local insights are integrated into global materials/ core brand assets

  • Manage agency partners on market research efforts, creation of marketing materials, and channel strategy for optimal execution of communication materials

  • Shepard disease awareness and marketing materials through the medical, regulatory, legal review process, and integrate feedback accordingly to ensure compliant execution

  • Manage (in partnership with Clinical Operations, Medical Affairs, and Patient Advocacy) and provide strategy support for external engagement efforts with key opinion leaders, the patient community, and other relevant stakeholders such as our qualified treatment centers

  • Manage timelines, budgets, and resources: includes ensuring timelines, budget, and resources square up to commercial and corporate objectives

About You:

  • Bachelors degree in a life science; MBA, or advanced degree, preferred

  • 6-8 years experience with a mix of strategic and executional experience. A combination of US & global is preferred

  • Patient marketing experience is required

  • Must be able to see and communicate the big picture from lots of data and information and drive to actionable insights

  • Experience in high science, competitive market required

  • Product launch experience preferred

  • Experience in diseases identified through new born screening preferred

  • Demonstrated ability to successfully drive a project to completion

  • Excellent organizational skills, sufficient to multi-task in an extremely fast-paced environment with changing priorities

  • Enthusiasm for working closely with R&D team members in a high-science environment

  • Solutions-oriented, strong analytical and presentation skills

  • Excellent verbal and written communication skills

  • This position is based in Cambridge with 10-20% travel

  • Be ready to embrace the principles of the bluebird bio culture: b colorful, b cooperative, and b yourself

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Associate Director, Global Patient Marketing, ALD

Bluebird Bio, Inc.