Join bluebird bio's enthusiastic and collaborative team by contributing to the overall success of bluebird's first global gene therapy approval and launch in 2019. Reporting to the VP, beta thalassemia global commercial lead, this role will be responsible for the creation and execution of global strategic HCP stakeholder strategy (evolution of disease state awareness, execution and evolution of core brand assets) to provide an autologous gene therapy option for patients with transfusion dependent beta thalassemia. Launch markets include EU, US and global beta thalassemia patients.
The role works closely with the head of EU Marketing, US thalassemia marketing Director, Global Commercial team (Market Insights, Medical Affairs, Market Access, and Patient Advocacy), to develop and execute clear, concise and actionable strategic and tactical plans to optimize the launch and commercial success of bbb's innovative Gene Therapy in beta thalassemia in EU and US. This is an opportunity to work at the forefront of gene therapy, defining and executing innovative and patient centric solutions delivering potentially transformational care for patients with a serious rare disease.
About the Role:
Contribute to strategic plan and lead development and execution of tactical plan for HCP stakeholder (referring hematologists and stem cell transplant specialists) to prepare for the successful launch and commercialization of bluebird's first gene therapy
Disease state awareness: Evolve and optimize disease awareness initiatives based on understanding HCP insights and regional needs/gaps
Design and implement multi-channel communications and programs
Measure results and optimize investments to move the needle on HCP disease awareness goals
Branded Marketing: Develop and evolve brand messages and brand assets, integrating evolving Ph3 data
Collaborate with regional marketing leads to incorporate final label in global HCP promotional materials to be adapted in local EU markets and the US
Collaborate with the agency and regional marketing leads to determine priority executions
Execute and evolved core promotional pieces aligned with strategic objectives, incorporating market insights and local feedback
Partner with global patient marketing lead to ensure the HCP/ patient dialogue is aligned to enable sound education and informed decision making
Partner with digital lead to execute global branded digital presence and engage to drive brand awareness and referral to qualified treatment centers
Collaborate with medical affairs and EU/US Marketing on Congress strategy and execution to ensure global strategic consistency
Plan and execute global advisory boards and organize interactions with health care providers to obtain feedback on brand strategies and tactics
Manage agency partners on market research efforts, creation of marketing materials, and channel strategy for optimal execution of communication materials
Manage timelines, budgets, and resources: includes ensuring timelines, budget, and resources square up to commercial and corporate objectives
Bachelors degree in a life science; MBA, or advanced degree, preferred
6-8 years experience in a strategic / global marketing role
Must be able to see and communicate the big picture from lots of data and information and drive to actionable insights
Experience in high science, competitive market required.
Global product launch experience preferred
Demonstrated ability to successfully drive a project to completion
Excellent organizational skills, sufficient to multi-task in an extremely fast-paced environment with changing priorities
Enthusiasm for working closely with R&D team members in a high-science environment
Solutions-oriented, strong analytical and presentation skills
Excellent verbal and written communication skills
Strong qualitative and quantitative analytical, communication and project management skills to effectively translate ideas and insights into actionable plans
Be ready to embrace the principles of the bluebird bio culture: b colorful, b cooperative, and b yourself
Bluebird Bio, Inc.