Reporting to the Head of Marketing, Executive Education, the Associate Director, Events and Alumni Engagement is responsible for developing, planning, and implementing an Executive Education events strategy with in-person and online events that will generate new leads, nurture prospects, increase past participant ("alumni') engagement, add value to corporate buyers, promote faculty research, and support new program launches. The Associate Director, Events and Alumni Engagement will also develop and implement a past participant ("alumni") engagement strategy to increase repeat purchase and referrals.
This role within the marketing team in Executive Education requires both strategic thinking and operational excellence. The Associate Director is responsible for planning, designing and diligently executing all plans to successfully host events and launch engagement programs within a team environment.
1.Develop and implement an overarching events strategy that leverages in-person and online (webinar / live stream) formats to support business objectives. Research markets to identify opportunities for events ? both in house and in partnership with external organizations.
2.Create and maintain an annual calendar of events to support key sectors and key clients.
3.Create detailed proposals (e.g. timelines, venues, suppliers, legal obligations, staffing, and budgets); agree to and manage budgets). Ensure that all insurance, legal, health, and safety obligations are adhered to.
4.Identify and secure speakers, faculty or other guests; liaise with the School's Public Relations team to propose and/or secure relevant speaker engagements at external conferences, as relevant.
5.Research and secure venues; coordinate with venue management, caterers, stand designers, and contractors, as needed. Work closely with the program management team and external vendors to secure and coordinate staffing requirements and run of show details.
6.Work across teams to create and traffic all marketing assets including but not limited to pre-onsite, and post-event communications, collateral (print, video, and digital), etc. Manage the production of attendee materials.
7.Manage the onsite and day-of logistics including but not limited to client management, participant queries, material distribution, room set-up, and general troubleshooting.
8.Manage list development and Salesforce processes (system of record), generate post-event evaluations and analysis for event stakeholders.
9.Develop and implement a past participant ("alumni") engagement strategy that is measurable, adaptable and scalable in order to increase repeat purchase and referrals. Identify most valuable customers in order to create customized communications to increase customer engagement.
10.Create and maintain an alumni engagement calendar that includes but is not limited to direct mail, email marketing, social media, and incentives. Create an alumni community leveraging new or existing platforms (i.e. Salesforce or other systems / apps).
11.Implement a wide-scale alumni community recruitment campaign targeting past participants. Lead community engagement; engage Executive Education team members to become contributors; provide best practices and branding guidance. Monitor community engagement to optimize communications tactics.
12.Perform other related duties and travel as needed. Minimum Qualifications for Grade
Applicant MUST meet these minimum qualifications to be considered an applicant Bachelor's degree and/or its equivalent required. Minimum 3-5 years related experience required. Additional Position-Specific Minimum Qualifications
Applicant MUST meet these minimum qualifications to be considered an applicant Must have demonstrated excellent interpersonal and communication skills to be used to establish professional working relationships with both internal stakeholders and colleagues, external partners, clients, delegates, and vendors. Must understand consumer segmentation and B2B vs B2C sectors.
Detailed oriented, a self-starter and problem solver with excellent project management skills and the ability to manage multiple projects simultaneously. The ideal candidate anticipates opportunities and challenges, takes initiative to identify and implement creative solutions, and works well under deadlines and pressure. Candidate should be able to analyze and present financial information.
Fluency in MS office suite a must and the ability to quickly adapt to new technologies (i.e. CRM/ databases and internet publishing tools).
A significant amount of work is in external venues which is an integral part of this role and overnight stays in conference venues and hotels are a requirement. The candidate must be able to independently work offsite, remotely and must be able to travel.
These periods may include evening and weekend hours. Special Instructions Preferred Qualifications 4 years of experience in events management at a national or international level strongly preferred. Experience in professional services and/ or luxury sectors and knowledge of the higher education market is a plus. Essential Functions Additional Essential Functions (Limit to 3950 characters.) Special Indications
This position works with: There are no special indications for this position