Associate Director, Engagement Marketing

Teladoc Health is a global, whole person care company made up of a diverse community of people dedicated to transforming the healthcare experience. As an employee, you're empowered to show up every day as your most authentic self and be a part of something bigger - thriving both personally and professionally. Together, let's empower people everywhere to live their healthiest lives.

Summary of Position

As the Associate Director of Engagement Marketing, you will be responsible for 1) managing comprehensive marketing campaigns to activate, re-engage and retain our members, 2) driving forward product initiatives that require marketing support and enablement and 3) leading insights for the Net Promoter Score (NPS) customer satisfaction program. This role is critical to building strong relationships, loyalty and driving higher consumer satisfaction. You will work cross-functionality with our Marketing team, Data science and Operations to contribute to and help achieve our ambitious engagement objectives.

Core competencies that will ensure your success in this role include leading with a marketer mindset, strong communication, problem-solving and project management skills. You should also have a flexible mindset and enjoy working in a fast-paced environment. This is a highly collaborative role, and you should be able to work in close partnership with other teams including creative, product, operations, and marketing functions to drive shared success. He/she will own strategy for the respective projects on the team and run with multiple projects simultaneously, informing when there are hurdles that require collaboration to overcome.

• This is a hybrid role. Expectation is remote with 1-3 days a week at one of our office locations.*

Essential Duties and Responsibilities

Manage team Engagement & Retention, Product Marketing / Enablement and NPS

Engagement & Retention

• Own strategy of marketing engagement and retention campaigns across print, online, email and partner channels

• Manage team leading day-to-day execution of our campaigns to ensure we deliver on our goals

• Partner with creative and analytics teams to deliver best in class assets that drive results for our consumers

Product Marketing & Enablement

• Drive forward prioritized product roadmap from a business perspective in partnership with product teams

• Deliver on a partnered strategy for communications to highlight and compliment new product launches / features

• Establish and execute on strategy to enable and/or fix Marketing features (e.g., communication preferences, multi-language journeys)

NPS

• Lead member NPS program, including vendor relationship and survey management, data analysis and reporting

• Facilitate collection of member feedback across channels and translate that data into actionable insights for stakeholders across the organization

• Work cross-functionally to produce analysis and thought leadership to grow NPS and revenue

• Manage reputation management solutions to maintain online reputation and credibility

• Own third-party agency relationship to support community management, including member escalation processes and response guides

Qualifications Expected for Position

• Nimble, agile, rolled up sleeves self-starter

• Strong performance marketer with a history of consistently strong results

• Experience leading in a fast-paced, growth-focused environment

• Critical thinker with strong analytical skills and experience synthesizing data to inform business decisions

• Well organized, detail oriented, efficient with time management; ability to prioritize and manage multiple projects with competing deadlines simultaneously

• Operational savvy to identify and champion ways to drive scale and efficiency

• Decision-making skills and ability to drive progress and produce results with little oversight

• Collaborative working style with positive attitude and enthusiasm for making great work happen

• Persuasive and articulate communication skills with excellent relationship-building skills

• Bachelor's degree

• 7+ years of marketing experience

• 3+ years of people leadership experience

• Performance marketer

• Experience with NPS survey programs and platforms a plus

The base salary range for this position is $130,000 - $160,000. In addition to a base salary, this position is eligible for a performance bonus and benefits (subject to eligibility requirements) listed here: Teladoc Health Benefits 2024. Total compensation is based on several factors including, but not limited to, type of position, location, education level, work experience, and certifications. This information is applicable for all full-time positions.

Why Join Teladoc Health?

A New Category in Healthcare:  Teladoc Health is transforming the healthcare experience and empowering people everywhere to live healthier lives.

Our Work Truly Matters: Recognized as the world leader in whole-person virtual care, Teladoc Health uses proprietary health signals and personalized interactions to drive better health outcomes across the full continuum of care, at every stage in a person's health journey.

Make an Impact: In more than 175 countries and ranked Best in KLAS for Virtual Care Platforms in 2020, Teladoc Health leverages more than a decade of expertise and data-driven insights to meet the growing virtual care needs of consumers and healthcare professionals.

Focus on PEOPLE:  Teladoc Health has been recognized as a top employer by numerous media and professional organizations. Talented, passionate individuals make the difference, in this fast-moving, collaborative, and inspiring environment.

Diversity and Inclusion:  At Teladoc Health we believe that personal and professional diversity is the key to innovation. We hire based solely on your strengths and qualifications, and the way in which those strengths can directly contribute to your success in your new position.

Growth and Innovation:  We've already made healthcare yet remain on the threshold of very big things. Come grow with us and support our mission to make a tangible difference in the lives of our Members.

As an Equal Opportunity Employer, we never have and never will discriminate against any job candidate or employee due to age, race, religion, color, ethnicity, national origin, gender, gender identity/expression, sexual orientation, membership in an employee organization, medical condition, family history, genetic information, veteran status, marital status, parental status or pregnancy.

Teladoc Health respects your privacy and is committed to maintaining the confidentiality and security of your personal information. In furtherance of your employment relationship with Teladoc Health, we collect personal information responsibly and in accordance with applicable data privacy laws, including but not limited to, the California Consumer Privacy Act (CCPA). Personal information is defined as: Any information or set of information relating to you, including (a) all information that identifies you or could reasonably be used to identify you, and (b) all information that any applicable law treats as personal information. Teladoc Health's Notice of Privacy Practices for U.S. Employees' Personal information is available at this link.