Associate Director, Digital/Multi-Channel Marketing

Allergan Plc Irvine , CA 92606

Posted 2 months ago

Envision working with energetic colleagues and inspirational leaders. Now, place yourself in that mix; leading discussions, asking the right questions and driving results. All while wearing jeans to work!

Associate Director, Multi-Channel Customer Marketing (MCMM) Planning

YOU ARE more than just a title, YOU ARE

  • A Collaborative Superstar. You will envision, plan and execute multi-channel marketing programs to meet assigned brands' short & long-term objectives, in collaboration with brand teams.
  • A Strategic Leader. You will lead at least 1 major enterprise-wide multi-channel capability area and provide support on other key projects as needed to achieve broader department and/or Allergan goals.


  • Be an in-house expert on multi-channel solutions. You will be an expert on all Allergan multi-channel marketing solutions (e.g., digital/non-digital, consumer/HCP) whether developed in-house or by external partners/vendors. Lead discovery & vetting of new multi-channel marketing vendors or solutions that could fit future Allergan brand needs

  • Envision, prioritize, and implement multi-channel solutions that deliver measurable short & longer-term business impact to assigned brands/franchises. Develop customized strategies for how to achieve brands' short- & longer-term objectives using MCCM principles and solutions. Adeptly & independently triage the level of execution support for assigned brands' MCCM initiatives, to maximize business impact. Proactively develop robust measurement plans and recommend optimizations. Be a key advisor to & advocate for franchise team leads on MCCM. Able to repeat pattern of success for MCCM across assigned brands over time

  • Independently lead at least 1 major enterprise-wide multi-channel capability area to optimize business impact across Allergan. Proactively stay abreast of trends & developments related to channel or solution. Maintain a "playbook" with best practices, learnings, and common frameworks and approaches that can be utilized across Allergan brands. Lead training, development of cross-brand approaches, or issue resolution as needed, on behalf of the rest of the MCCM and marketing. Envision, prioritize, and implement changes/enhancements, to optimize MCCM solution's impact across the Allergan business over time. Lead other MCCM/Allergan key projects as needed to achieve broader department and/or Allergan goals.


  • Bachelor's Degree required

  • MBA or equivalent education and/or experience in Marketing, Business, or related field

  • At least 5 years' experience in or supporting marketing, with measurable success in planning & implementing multi-channel programs to drive brand's business objectives

  • Strong familiarity with multichannel/digital marketing tools and vendors

  • Strong track record of success in managing multiple, complex project needs and collaborating across internal & external stakeholders

  • Demonstrated self-starter with an entrepreneurial mindset

  • Persuasive verbal and written communication skills

  • Experience in pharmaceuticals or another highly-regulated industry preferred, but may not be required for a candidate with an exceptional track record of success in planning & implementing multichannel programs that can apply to Allergan


For this role, we're looking for a leader who is:

  • Excellence Focused

  • Optimistic

  • Open and Authentic

A Talent Magnet: The best leaders are brand ambassadors and have an eye out for great talent to join our family. All Allergan colleagues are an extension of our recruiting team, building bridges for the best people to grow our company.


At Allergan, we define the "Allergan edge," as something that sets us apart, gives us an advantage and strengthens us to be better - for our customers, patients, investors and each other. Our 'edge' is our colleagues, and we are committed to making Allergan the best place for them to work and achieve career goals.

How do we do this? We Engage, Develop, and Reward our colleagues.

  • Engage. From Day 1. You are a bold leader who wants to make an impact. We listen to your ideas and your questions, so we can be even better at what we do.

  • Develop. Learn every day, build new skills every day. We prioritize development, so our leaders are always ready for the next challenge and opportunity.

  • Reward. Exceptional performance creates exceptional opportunities and rewards. Financial awards and incentives are just a part of this - we invest in our people; celebrate successes through recognition programs; promote healthy lifestyles and work-life balance. We offer amazing benefits most of which start on your 1st day at work (Medical, Dental, Vision, 401k - company match up to 8%, Tuition Reimbursement, and much more)

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Associate Director, Digital/Multi-Channel Marketing

Allergan Plc