Associate Director, Digital Activation

Overview

We are OMD, Adweek's Global Media Agency of the Year in 2020. We are the world's largest media network with more than 12,000 people working in over 100 countries. As the world grows with opportunities, the key is reacting to them, by making better decisions, faster - combining innovation, creativity, empathy and evidence to help them move faster, reach further and take smarter risks every day.

We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.

What You Can Expect:

Our success is underwritten by our core principles:

• Dynamic diversity. Bringing diversity of perspective, skillset, and background, as well as the mix of ages, genders, ethnicities, skillsets & backgrounds.

• Radical collaboration. Connecting a diverse group of people through instinctive structures, skills and mindsets.

• Rapid prototyping. Fostering a mindset of curiosity in which our people are always building, testing, evolving and retesting hypotheses.

All of which is underpinned by a commitment to total transparency.

Qualifications

• 6+ years Agency experience.

• The ability to develop insights and use data to support strategic thinking

• Blurs the line between planning and digital investment to ensure strategy is cohesive to digital execution

• Experience challenging a team to solve client's challenges in unique ways; inspires others to try new approaches and serves as a role model to the team

• Experience leveraging data for reporting and used to define strategies, to defend strategies, and to uncover new opportunities

• Deep experience managing large budgets across multiple channels and campaigns (either for single client or multiple clients at 1x)

• Building Audience frameworks, as well as experience developing comms frameworks

• Proficient and fluent in all MOS applications, specifically Power Point and Excel

• Comfort and proficiency in managing internal and external relationships with team leads and clients, and experience presenting to clients

Responsibilities

The Associate Director, Integrated Media Planning acts as a marketing partner with our client and a key leader to the strategic direction of their brands. In succession to the Director, they strive to be the 'expert' on their clients' business, a leader within the planning community and liaison between senior management and junior team members. The Associate Director contributes to driving an audience first, planning and activation agenda for communicating with the Integrated Investment, Communications Planning and Marketing Science disciplines to develop a holistic campaign strategy across all media channels.

The Associate Director is a leader and a manager, setting the working style for the group and fostering a positive, productive, entrepreneurial team culture. They demonstrate a strong working knowledge of media across all channels and are data driven in their approach. The Associate Director should use strong analytic and technical knowledge as a sharp edge and can easily identify the most effective strategies to address client needs.

Compensation Range: $70,000 - $125,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, Benefits include: health/vision/dental insurance, 401(k), Healthcare Flexible Spending Account, Dependence Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, and paid medical leave, STD/LTD insurance benefits.

OMD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.