Associate Director Creative Strategy
Become a Director at Digitas, a highly caffeinated playground where brilliant minds come together to make bold, award-winning advertising. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling as we strive to transform the marketing landscape. We're looking for an Associate Director of Creative Strategy who can assist their teams in uncovering breakthrough customer insights, help our teams to turn them into big creative marketing ideas, and identify high-impact opportunities for developing innovative approaches. It's not a small or easy task, but it's a fun and rewarding one. If you think you're up for it, read on.
Tasks and responsibilities include:
Proactively determine where and how in-depth insight about the consumer's attitude and behavior can help make the client's marketing more successful
Identify relevant marketing program implications
Drive insight into the company new business process
Translate existing customer insights into relevant marketing program implications
Apply innovative research and listening methodologies to create relevant, breakthrough customer insights
Partner with our cutting-edge primary researchers, internal analysis group and client data/research organizations to maximize their work's customer insights
Apply the Digitas Active Branding approach to marketing program development
Lead team brainstorms that efficiently produce breakthrough insights
Create demand for account planning's contribution by demonstrating its impact
To qualify, you'll need:
Four year degree (thinking/writing intensive discipline Master's preferred)
7-9 years of experience in marketing and/or strategic services organizations such as an advertising agency account planning department, brand consultancy, consulting firm or large strategic planning group
Qualitative research expertise applying innovative qualitative research techniques
Familiarity with interpreting and applying quantitative research
Ability to discern customer insight and "human truth" from mounds of data
Passion and empathy for the customer's perspective
Ability to challenge the team to uncover "what's in it for the customer"
Exceptional writing and communication skills
Ability to quickly gain the trust of clients and internal team members at all levels
Relevant web experience
Candidate must be open to travel as needed
Got what it takes? We'd love to hear from you.
Digitas is an equal opportunity employer.