Associate Director, Category Brand Marketing - Sam's Club
Bentonville , AR 72716
Posted 4 weeks ago
The Associate Director, Category Brand Marketing will be responsible for creating the strategic marketing growth plan for Sam's Club members as it relates to the Fresh, Freezer and Cooler Merchandise Area. You will manage a robust marketing calendar that drives visits and sales of existing members leveraging the merchandise attributes and communicating the value of Sam's Club. As the business owner you will work with a cross functional team to develop and execute multi-channel marketing programs that support the merchants in achieving their sales plan. Manages corporate brand by ensuring marketing (for example, radio, signage, newspaper, direct mail, mobile, online) represents company brand; directing suppliers on marketing efforts to ensure fit with brand strategy; ensuring agencies are producing work that reflects and communicates company strategies and objectives; and working with agencies to develop strategic plans and goals for overall marketing calendar and specific campaigns. Drives the department's planning and innovation process to increase sales, membership, and penetration growth of key business initiatives by ensuring the integration and alignment of multiple internal and external teams; leading cross-functional planning processes; developing and managing tools to communicate plans internally and externally; capturing results and data from marketing campaigns and programs; and managing processes to communicate and cascade results to leverage learnings for future campaigns and programs. Develops and manages marketing systems and tools to drive efficiency and effectiveness by selecting, evaluating, developing, implementing and managing systems and tools to support marketing processes; and collaborating with other business areas to ensure system requirements interface with existing systems and processes. Ensures continued financial management of key initiatives by managing the overall budget; monitoring overall return-on-investment expectations for marketing programs; and measuring results to determine if sales and membership expectations are met. Develops and manages supplier partnerships on new and existing initiatives by serving as a direct point of contact; collaborating to develop key strategies; and negotiating and overseeing supplier marketing budget allocations. Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications. Minimum Qualifications:
Bachelor's degree in Business Administration, Marketing, or related field and 3 years' experience in marketing or relevant area OR 5 years' experience in marketing or relevant area. Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications. Consumer Packaged Goods (CPG), Managing Agency Relationships, Retail Industry, Supervising Associates
Bachelor's degree in Business Administration, Marketing, or related field and 3 years' experience in marketing or relevant area OR 5 years' experience in marketing or relevant area.
About Sam's Club
Sam Walton opened the first Sam's Club in 1983 to meet a growing need among customers who wanted to buy merchandise in bulk. Since then, Sam's Club has grown rapidly, opening more than 600 clubs in the U.S. and 100 clubs internationally. By offering affordable, wholesale merchandise to members, Sam's Club helps make saving simple for families and small business owners.
Sam's Club employs about 110,000 associates in the U.S. The average club is 134,000 square feet and offers bulk groceries and general merchandise. Most clubs also have specialty services, such as a pharmacy, an optical department, a photo center, or a tire and battery center.
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- ArtCrystal Bridges Museum
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- CultureWalton Arts Center
Arkansas' premiere center for visual arts and entertainment.
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Located on 2,500 acres, Devil's Den State Park is the perfect place to explore Arkansas' natural beauty.
The best of shopping and restaurants, right in the heart of Fayetteville.
All the benefits you need for you and your family
Multiple health plan options
Vision & dental plans for you & dependents
Associate discounts in-store and online
Financial benefits including 401(k), stock purchase plans and more
Education assistance for Associate and dependents
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