Publicis Groupe Chicago , IL 60602
Posted 2 months ago
Company Description
About Spark Foundry:
Spark Foundry is a global media agency that exists to bring HEAT - Higher Engagement, Affinity, and Transactions - to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients' brands, and to buy more products and services from them.
Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world's best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.
With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry's best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today's challenges, and also poised to create meaningful careers in the years to come.
Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.
Job Description
Overview:
The primary responsibility of the Associate Director, Business Intelligence is generating and owning monthly dashboards for local and global clients and providing impactful insights and recommendations via said data visualization. The role requires both strategic and tactical skill sets, intellectual curiosity, proficiency at problem solving, a critical understanding media, and the ability to communicate succinctly to client and internal stakeholders.
Role Objectives:
Understand how platform/data technologies work, the opportunities and limitations of them, and the ability to explain technical concepts in ordinary terms
Develop and manage data integrations utilizing a taxonomy nomenclature to enable data visualization to showcase media performance using Datorama or Tableau
Perform regular quality assurance/quality control checks on assigned client campaigns to ensure the data is processing accurately
Build and own dashboards for Local and Global clients
Utilize Excel, Datorama and Tableau to pull data into custom charts, tables, and to showcase the most critical series of actionable business metrics
Design and build backend data streams and processes to automate reporting capability with data visualization tools
Lead the team data delivery for MMM and MTA modeling to required partners using ETL tools and/or Cloud environment; develop and communicate issues or process improvement with internal stakeholders and client as required
Contribute to client status and reporting calls, including presentation of reporting as required
Support the development of measurement strategies, learning agendas, and roadmaps with input from senior team members and internal stakeholders
Develop subject matter expertise in performance marketing, web analytics, and Business Intelligence platforms
Manage and/or mentor junior team members and provide training, project support, and career development in data visualization
Clearly define project deliverables, timelines, and dependencies for junior team members, internal stakeholders, and clients
Qualifications
Desired Skills:
Can successfully partner with media teams to execute campaign objectives, strategy, and digital and traditional media plans
Can prepare reports and analysis summarizing campaign performance against objectives
Can analyze, synthesize and visually present data for campaign analysis
Strong oral, written, communication and interpersonal skills
Strong critical thinking, problem solving, and time management skills
Self-starter attitude with ability to thrive in a fast-paced environment
Can function independently while providing guidance and support to a team of analysts
Minimum Qualifications:
3+ years managing a team
3+ years related experience in digital analytics/dashboard design
Experience working with international teams is a plus
Basic SQL skills and experience with marketing platforms
Proficiency with Datorama, Tableau, or other data visualization tools
Advanced user of Microsoft Office Suite or similar reporting tools
Familiarity with platforms such as Google 360, Adobe Suite, DSPs, AWS, WebTrends etc.
Experience developing code with Python preferred
Demonstrated expertise in core MS Excel functions (vlookup, pivot tables, data visualization)
Experience with online advertising/media, channel marketing, strategic marketing, off-line advertising/media and/or consulting
Additional Information
This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
If you require accommodation or assistance with the application or onboarding process specifically, please contact hrcompliance_usms@publicis.com.
All your information will be kept confidential according to EEO guidelines.
24-5106
Publicis Groupe