Vista Equity Partners Washington , WA 98053
Posted 2 months ago
At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,500 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across five major areas: enrollment, student success, institutional strategy, data & analytics, and diversity, equity, and inclusion (DE&I). We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.
At EAB, we serve not only our partner institutions but each other-that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards.
For more information, visit our Careers page.
The Role in Brief:
Associate Director, Account Management
The Associate Director, Account Management (internally titled Associate Director, Accounts & Strategy) will serve as the primary contact and ultimate point of accountability responsible for leading digital and web content vision with the Agency's clients (partners) and cross-departmental EAB teams, from strategy through execution, ensuring connectedness across multiple Agency and EAB service offerings.
This role will be focused on best-in-class partnership management, working closely with cross-functional teams; range of work for this role includes managing a variety of digital product offerings including website content strategy, SEO audits, virtual tour integrations, paid search campaigns, and larger website redesigns. The successful candidate will have a solid applicable understanding of how a website functions and attracts traffic, be relentlessly focused on successful outcomes for our partner's web-related needs, and comfortable in a fast-paced, still-evolving entrepreneurial environment.
This role can be based remotely within the U.S. or at any EAB office location.
Lead partner meetings, build strategies, and be a respected advisor for the partner on all aspects of their web and digital landscape
Gather, understand, synthesize, and communicate critical information about our clients' products, market, competitors, and customers, pulling insights from a variety of sources (e.g., user testing results, market trends, competitive research, analytics, etc.) to ensure that we are designing and building with a clear view of the big picture and context
Ensure Agency services exceed expectations and that delivery is on strategy and meets partner goals
Set the long-term vision and strategy for our partners' digital products and services and write strategic briefing documents that clearly communicate those expectations and goals
Play an active role in growing the scope of work for accounts and lead partner onboarding and initial discovery sessions, revisiting goals quarterly/annually to roadmap plans
Deliver clear and concise communication with internal teams and ensure everyone is on the same page for the project with clear actions and timelines
Manage and mentor assigned account coordinators and planners as the team grows
Represent EAB and the Agency team at industry conferences and networking events
Stay abreast of consumer trends and behaviors across generations and technologies
Partner with and report to the senior director of the team to identify partner opportunities, scope projects, and find solutions to internal and external challenges
Share partner status at internal Agency traffic meetings and through other team channels
Travel Expectation (in Person):
5+ years' experience developing strategies for websites or digital products or services
3+ years of account management experience, preferably with an emphasis in digital channels
Strong understanding of, and ability to stay current with, digital trends and technologies
Experience pulling insights from user and market research, analytics, digital maturity assessments, and competitive analysis to develop strategic recommendations
Experience effectively communicating vision, goals, and strategic recommendations to stakeholders and cross-functional team members at various levels of an organization, including executive leadership
Proven experience with successful product and service launches
Experience launching and tracking performance of a web campaign
A flexible, collaborative, and positive mindset
Strong interest to work in a fast-paced, start-up environment
Ability to handle multiple and simultaneous deadlines
Current understanding of website design and development methodologies
Current understanding of popular technologies and emerging platforms
Experience with customer journey mapping, content strategy, and analytics
Experience using Google Analytics, Google Data Studio, and Google Search Console
Experience working in the education industry
Commitment to valuing diversity, practicing inclusive behaviors, and contributing to an equitable working and continual learning environment in support of EAB's DE&I Promise
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Vista Equity Partners