Associate Digital Marketing Manager

Stanley Black And Decker Towson , MD 21204

Posted 3 weeks ago

Job Description:

Joining the Stanley Black & Decker team means joining one of the world's largest, fastest-growing, and most dynamic companies. Stanley Black & Decker is a world-leading provider of tools and storage, commercial electronic security and engineering fastening systems, with unique growth platforms and a track record of sustained profitable growth. We have been globally recognized as one of the most innovative, sustainable, and rewarding companies in the world.


The Associate Digital Marketing Manager is a key member of the Stanley Black & Decker Digital Customer Experience Team. This individual will support the overall digital marketing strategy. They will work cross functionally with members of product marketing, IT, digital product,channel and brand marketing teams. With oversight from the Digital Marketing Manager, the position will help bring to fruition a cohesive and effective digital marketing strategy.


  • Implement overall digital marketing strategy - serving as the day-to-day digital account manager.

  • Manage campaigns and timelines within Workfront (project management tool) and coordinate directly with resource management team.

  • Collaborate with internal stakeholders and external partners to create, update, and maintain various digital properties such as websites, landing pages, and microsites. Additionally, collaborate with internal digital marketing team members to develop and manage digital marketing campaigns including email/CRM, social, paid search, SEO, and sweepstakes.

  • Collaborate with Digital Marketing Manager (DMM) on overarching digital marketing strategy

  • Work with SMEs (subject matter experts analytics, social, email, SEO) on monthly brand dashboard reports delivered.

  • Actively partner with cross-functional teams including brand marketing, product marketing, channel marketing, IT support, corporate communications, and customer service to expand education and penetration of digital activity.

  • Collaborate cross-functionally to develop a consistent online customer experience and identify new opportunities to increase conversion and cultivate improved relationships with our audiences.

  • Identify and develop new opportunities to drive traffic, increase reach, acquire new customers, and increase sales.

  • Develop strategy plans, concepts and campaign results.

  • Perform competitive analysis for digital on an as requested basis as it relates to the strategy for the brands within the digital space.


  • BA or BS required.

  • 4+ years' experience in digital marketing. Agency experience is a plus.

  • Strong project management/organizational skills required.

  • Demonstrated proficiency in managing more complex web development and marketing projects, including working closely with IT on integrations.

  • Strong familiarity with executing best practices in all digital functions including: web development, acquisition marketing (email, banner ads, online video, paid search and SEO, etc), and web analytics.

  • Experience with web analytics and reporting tools (Google Analytics).

  • Understanding of content management systems.

  • Independent, creative self-starter with ability to multi-task in a highly energetic, fast-paced environment.

  • Exceptional communication skillsverbal, written, and interpersonal.

Leadership Qualities:

  • Courage & Innovation Bravely innovate without boundaries. Generate and embrace new ideas. Drive cutting-edge digital solutions. Foster creativity for exponential growth.

  • Agility & Performance Simplify to accelerate business results. Anticipate, adapt to and lead changes. Focus on the right things and act. Perform in ways that exceed expectations.

  • Inclusivity & Collaboration Respect and leverage all aspects of diversity. Make decisions with an inclusive, global view. Collaborate to amplify customer value. Communicate to drive meaningful outcomes.

  • Integrity & Accountability Operate with highest ethical standards. Be who you are, build trusted relationships. Act with transparency and positive intent. Live up to commitments and own the results.

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Associate Digital Marketing Manager

Stanley Black And Decker