Associate Digital Marketing Manager

Stanley Black And Decker Towson , MD 21204

Posted 3 weeks ago

Job Description:

Joining the Stanley Black & Decker team means joining one of the world's largest, fastest-growing, and most dynamic companies. Stanley Black & Decker is a world-leading provider of tools and storage, commercial electronic security and engineering fastening systems, with unique growth platforms and a track record of sustained profitable growth. We have been globally recognized as one of the most innovative, sustainable, and rewarding companies in the world.

Scope:

The Associate Digital Marketing Manager is a key member of the Stanley Black & Decker Digital Customer Experience Team. This individual will support the overall digital marketing strategy. They will work cross functionally with members of product marketing, IT, digital product,channel and brand marketing teams. With oversight from the Digital Marketing Manager, the position will help bring to fruition a cohesive and effective digital marketing strategy.

.Responsibilities

  • Implement overall digital marketing strategy - serving as the day-to-day digital account manager.

  • Manage campaigns and timelines within Workfront (project management tool) and coordinate directly with resource management team.

  • Collaborate with internal stakeholders and external partners to create, update, and maintain various digital properties such as websites, landing pages, and microsites. Additionally, collaborate with internal digital marketing team members to develop and manage digital marketing campaigns including email/CRM, social, paid search, SEO, and sweepstakes.

  • Collaborate with Digital Marketing Manager (DMM) on overarching digital marketing strategy

  • Work with SMEs (subject matter experts analytics, social, email, SEO) on monthly brand dashboard reports delivered.

  • Actively partner with cross-functional teams including brand marketing, product marketing, channel marketing, IT support, corporate communications, and customer service to expand education and penetration of digital activity.

  • Collaborate cross-functionally to develop a consistent online customer experience and identify new opportunities to increase conversion and cultivate improved relationships with our audiences.

  • Identify and develop new opportunities to drive traffic, increase reach, acquire new customers, and increase sales.

  • Develop strategy plans, concepts and campaign results.

  • Perform competitive analysis for digital on an as requested basis as it relates to the strategy for the brands within the digital space.

Requirements

  • BA or BS required.

  • 4+ years' experience in digital marketing. Agency experience is a plus.

  • Strong project management/organizational skills required.

  • Demonstrated proficiency in managing more complex web development and marketing projects, including working closely with IT on integrations.

  • Strong familiarity with executing best practices in all digital functions including: web development, acquisition marketing (email, banner ads, online video, paid search and SEO, etc), and web analytics.

  • Experience with web analytics and reporting tools (Google Analytics).

  • Understanding of content management systems.

  • Independent, creative self-starter with ability to multi-task in a highly energetic, fast-paced environment.

  • Exceptional communication skillsverbal, written, and interpersonal.

Leadership Qualities:

  • Courage & Innovation Bravely innovate without boundaries. Generate and embrace new ideas. Drive cutting-edge digital solutions. Foster creativity for exponential growth.

  • Agility & Performance Simplify to accelerate business results. Anticipate, adapt to and lead changes. Focus on the right things and act. Perform in ways that exceed expectations.

  • Inclusivity & Collaboration Respect and leverage all aspects of diversity. Make decisions with an inclusive, global view. Collaborate to amplify customer value. Communicate to drive meaningful outcomes.

  • Integrity & Accountability Operate with highest ethical standards. Be who you are, build trusted relationships. Act with transparency and positive intent. Live up to commitments and own the results.

upload resume icon
See if you are a match!

See how well your resume matches up to this job - upload your resume now.

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Retail Associate Manager

T-Mobile

Posted 1 week ago

VIEW JOBS 1/16/2019 12:00:00 AM 2019-04-16T00:00 Job Description Go bold. Have fun. Lead on. It's time to do something you love, work with a purpose, and take on a challenge like never before. Meet T-Mobile, America's Un-carrier, serving 50 million wireless subscribers and growing. When you join our team, you can make an incredible difference to your customers, and your co-workers. We're looking for boldness, enthusiasm, and a whole lot of passion. In exchange, we offer real career growth opportunities in a place where awesome work is rewarded. Responsibilities You're a born leader. You know how to inspire people and bring out the best in them. You're exactly the person we're looking for. In this role, you'll partner with the Store Manager to lead and develop your team as you make great things happen for your customers. Here are the details: * It's up to you to infuse every Sales Rep with a serious passion for our products and our mission * You'll also ensure that your customers get everything they need to make their experience unforgettable, and that means helping your team go the extra mile for their customers, solving the whole problem every time out * No one likes to wait, and you make sure that customer wait times are as low as they can be * You stay current on all our products, services, and promotions, and help your team do likewise * You also help with sourcing talent and developing your store team through ongoing coaching and recognition * Keeping customers happy means that you handle discounts and credits when appropriate * Finally, you'll help in making sure the store always looks its best Qualifications That kind of responsibility takes just the right kind of person. Someone ready to go the extra mile and lead by example. Here's a little more on what we're looking for: * You've got some prior experience in both customer service and sales * You've also got experience managing people, with the unique ability to lead and coach people to deliver great results * People who know you would say you're an amazing communicator, able to interact like a pro with customers and teammates * You're computer proficient, with the ability to use basic programs like MS Office * A high school degree or GED is essential Now that you know what the job's all about, you're probably ready to hear what all your incredible work can earn you here. At T-Mobile, we're proud to offer: * Competitive base pay plus unlimited commissions * Benefits for part-time and full-time associates * Medical, dental and vision benefits * Matching 401(k) * Generous paid time-off programs * Phone service discounts * Education reimbursement * Serious growth potential for your career This is the opportunity to do something special and be part of a company revolutionizing the wireless industry. And we couldn't do it without someone like you. So what do you say? Isn't it time you explored what could become the career move of a lifetime? We invite you to apply today! Minimum Qualifications * At least 18 years of age.• Legally authorized to work in the United States.• High School Diploma or GED.• Pre-employment background screen. T-Mobile Towson MD

Associate Digital Marketing Manager

Stanley Black And Decker