Associate Creative Director

JPL Creative Harrisburg , PA 17101

Posted 2 months ago


The Associate Creative Director (ACD) we're looking for has an art direction background. You'll also need awesome digital chops. That means social, display, native, carousels, scrollers, video-you get the idea. You'll help produce the content as well with our in-house production team and content studio. You won't just be working on digital though. You'll do a bit of everything here creating integrated campaigns for a wide variety of clients. That includes print, OOH, experiential, you name it. Trust us, you will not get bored.

We're a multifaceted shop with a lot of diverse and unique skillsets, so you have to be an excellent leader , communicator and collaborator. You'll play a hands-on role in guiding the development of concepts that bring our clients' brands to life while hitting their business goals. We're talking about the proverbial Big Idea that demands attention and changes behavior no matter the tactic. That takes the perfect blend of strategic thinking and breakthrough creative. There are those who find that kind of challenge fun and exciting. If you're one of them, let's talk.


  • Lead and perform the detailed art direction and content design of integrated campaigns through all stages of development.

  • Understand and articulate creative strategy as it relates to the client's business objectives and its application in integrated campaigns.

  • Develop and present a strong and credible creative rationale that supports integrated creative ideas to an audience of executives, agency partners and consumers.

  • Create iterative ads within a campaign for testing and then revise the work based on analytics and performance.

  • Lead presentations to senior client leadership.

  • Collaborate with senior creatives, content directors and media strategists for concepting across a wide variety of media.

  • Lead concept, visual creative development and presentation of new business development efforts.

  • Provide clear direction to copywriters, art directors and designers.

  • Help designers develop as creative thinkers and efficient production artists.

  • Provide creative direction on assignments at the CD's direction.

  • Facilitate and orchestrate communication between the creative team and client.

  • Ensure creative scope, schedule and budget are accurate.

  • Develop and approve creative estimates and ensure high quality, profitable execution of creative deliverables.

  • Coordinate with the creative director in projections for, and assignment of, creative team members to client projects.

  • Maintain an awareness of status and project deliverables of group members' project work.


  • Minimum of 10 years of experience in concepting, directing design and producing major marketing, communication and advertising campaigns.

  • Experience leading creative teams with professional direct client contact.

  • A proven advisor to clients and internal teams and a leader in fostering productive dialogue toward achieving the client's business and marketing goals.

  • An excellent eye for art direction and a proven ability to apply it across a wide variety of communication channels.

  • Strong conceptual skills, including the ability to develop integrated ideas that transcend different media and connect with very specific audiences.

  • Deep knowledge of advertising, data-driven content campaigns, performance marketing, digital tactics, graphic design, information design, interaction design and typography.

  • Ability to judge quality and effectiveness of copywriting, content architecture, scriptwriting and presentation content.

  • Experience with current ad tech; skilled in integrating overall design and message with digital platforms and websites.

  • Bachelor's Degree in design, fine arts or marketing communications preferred.

  • Excellent interpersonal and communication skills.

  • Demonstrated ability to develop and mentor creative team members.

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Integrated Marketing Digital And Creative Director


Posted 2 weeks ago

VIEW JOBS 5/13/2020 12:00:00 AM 2020-08-11T00:00 PSECU, a high-tech, progressive financial institution with more than $6 billion in assets, is seeking an Integrated Marketing, Digital & Creative Director to lead the Creative, Web Development, Digital and Social Advertising, Sports Marketing and Content Management functions for the department. The Integrated Marketing, Digital & Creative Director collaborates on the strategic vision and plays a vital role in the execution of enterprise initiatives across multiple platforms, formats, and channels to support sales, engagement, retention, leads, and a positive member experience. The position collaborates with all areas of Marketing & individual business units to understand strategic initiatives and drive outcomes. The Integrated Marketing, Digital & Creative Director is required to have strong inter-personal skills as their work includes collaborating closely with other PSECU management, outside specialists, and vendors. This individual is well versed in all things related to digital marketing, web design (UX, UI), content marketing and operations, social media, creative production, channel optimization, segmentation and localization, analytics, and meaningful measurement. Ability to work with a high degree of independence is required as well as the skills to plan, organize, direct, and control resources within scope of assigned responsibilities. This position is also responsible for ensuring adherence to all regulations and legal requirements. Benefits: We offer competitive salary, excellent benefits and great work environment. Along with excellent medical and retirement programs and a generous leave package, our workplace offers tuition reimbursement. Employee Type: Full-time Starting Minimum Salary: $99,513/yr.- $159,221/yr., Commensurate with experience. Schedule: Monday-Friday TBD Candidate must be bondable and credit worthy. DUTIES AND ACCOUNTABILITIES - Essential for this position: Essential Duties and Responsibilities * Redefines, implements, measures, and manages the organization's digital marketing strategy and execution * Creates framework for unifying campaign creative, content, and online experiences across digital assets and channels * Drives optimization and governance of procedures related to creative and content creation, and distribution * Oversees PSECU's brand strategy, externally and internally, offline and online, and ensures uniformity across all channels. * Leverages a deep understanding of brand strategy, persona-based marketing, category drivers and modern marketing practices. The role will lead the development and implementation of integrated data-driven media & brand activation initiatives that drive awareness, engagement, conversion and advocacy. * Oversees the development, implementation and optimization of PSECU's content marketing and social media strategies. * Oversees the planning, development and implementation of a comprehensive media and sports marketing strategy. * Oversees the measurement and reporting of all digital marketing campaigns. Conduct routine assessment against campaign KPI's and the impact on business objectives, to provide performance recommendations. * Oversees the management of digital media efforts and evaluates effectiveness by working closely with Marketing teams. * Sets the strategy and road map for maximizing the organization's Content Management System (CMS), Sitecore * Directs the user experience across websites, applications and other channels to develop innovative, meaningful and differentiated digital experiences * Transforms media and site analytics into actionable strategies that can be implemented across the full spectrum of marketing and communication activities * Prepares creative, web development and advertising budgets including production and third-party services and solutions. Tracks spending and makes recommendations based on business needs. * Understands the Martech landscape and how to leverage it to solve evolving business challenges * Maintains, manages and mentors a high-performing team of marketers to meet evolving consumer and organizational needs. Encourages career growth and continuous learning. * Collaborates with counterparts within marketing, and other business units to understand needs, gaps and opportunities to better deliver on mission and strategy. * Works within Marketing and other business units to lead contract negotiations and facilitate escalation issues with vendors, when appropriate. * Works with staff in production capacity. * Continuously scans industry landscape and sources of marketing insight for trends and best practices to continuously adapt digital strategy improving member engagement and marketing ROI. * Responsible for effectively managing risks within the scope of assigned job responsibilities. Ensuring risk and regulation compliance through collaboration with Legal and Compliance contacts. * Interfaces with other PSECU senior management, management, outside consultants, media, vendors and other financial institutions. * Monitors competitive landscape, conduct quantitative investigations and design analysis to proactively position the brand and demonstrate continued ROI * Knowledge of the field's concepts, practices and procedures. * Assists in the interviewing, hiring and training of new marketing employees. Recommends training to strengthen employee skills and abilities. DUTIES AND ACCOUNTABILITIES - Essential for all PSECU Management: * Knowledge - Maintain required knowledge, skills and abilities in assigned area of expertise, including the laws, standards, fundamentals, methods, procedures, and techniques required for job. Maintain up-to-date knowledge of PSECU's Collective Bargaining Unit Agreement, processes, related business processes, and the business world outside PSECU. Maintain knowledge PSECU's goals, culture, philosophy, products and services, bylaws, policies, and internal practices. * Workflow Management - Manage time effectively; meet deadlines; and produce quality work requiring little or no review. Manage high volume of work assignments. * Judgment - Exercise good judgment and appropriate decision making within scope of job. * Communication - Effectively communicate with audience appropriate content and detail both verbally and in writing. * Relationship Management - Maintain strong and effective interpersonal skills and effective working relationships with all stakeholders, both internal and external. Demonstrate PSECUs Operating Principles of PRIDE (Partnership, Reliability, Improvement, Dedication, and Ethics). * People Management and Development * Supervise workflow and staff, using PSECU's coaching style of management (1-on-1 dialoging regularly, delegating effectively, setting expectations and goals, proving ongoing training, providing development opportunities, holding staff accountable in accordance with the credit union's performance management process). * Responsible for adhering to the organizations Equal Employment Opportunity Commission (EEOC) and Diversity & Inclusion practices when selecting, mentoring, promoting and training staff. * Responsible for ensuring that all selection, promotional and training practices within the department are handled in accordance with the organizations Equal Employment Opportunity Commission (EEOC) and Diversity & Inclusion initiatives. * Proficiency with Microsoft Office. * Maintain regular and consistent attendance as required for acceptable performance and accountabilities of this position. * Maintain confidentiality, in particular with credit union account information, as well as other information designated as confidential. * Responsible for the establishment and ongoing maintenance of an effective system of internal control within the scope of assigned job responsibilities. * Must meet creditworthiness standards. * Notify Human Resources in writing if convicted of a misdemeanor or felony involving dishonesty, breach of trust or violation of the Pennsylvania Credit Union Code (17 Pa. S. C. A. 101 et seq.) during the course of employment with PSECU. DUTIES AND ACCOUNTABILITIES - Non-essential: * Perform other duties and responsibilities as assigned. PHYSICAL DEMANDS AND SENSORY ABILITIES: * Repetitive movement of hands and fingers, i.e., for typing or writing. * Lifting and carrying containers weighing as much as 20-30 pounds, i.e., to/from building and vehicle, to a storage area * Sitting for long periods of time, i.e., at a desk, in meetings. * Ability to reach above, at and below the waist. * Ability to reach above, at and below shoulder level. * Occasional bending, kneeling, stooping and/or squatting. * Visual acuity. * Auditory acuity. OTHER: * This position may be advertised in the public media. * Appointment to this position is not subject to the terms of the Collective Bargaining Agreement. * Applicant may be required to complete one or more employment assessments and/or testing. * This position may be subject to telephone monitoring to assure quality member communications. * Reasonable accommodation may be made to enable a qualified individual with a disability or disabilities to perform the essential duties and responsibilities of the job. MINIMUM / PREFERRED EXPERIENCE AND EDUCATION: * Bachelor of Science, Marketing or a related field * 10 years' experience as a respected leader in a digital, creative and content creation * Ability to see the big picture and execute at scale, anticipating future consequences and trends and leveraging KPIs to understand what's happening in the environment; clear articulation of the business goal behind the strategies and tactics * Inclusive talent manager with the ability to align teams to a common and well-articulated vision, the courage to have difficult conversations, and a propensity both for constructive coaching and positive recognition * Strategic problem solver with the ability to develop a fact base for diagnosing and solving critical issues, a commitment to measuring effectiveness, and willingness to seek and act on feedback * Strong operator with ability to set clear goals and direction, measured by insights and process-driven feedback loops that both demonstrate value and allow for course corrections as needed * Excellent negotiator and mediator with strong people skills; ability to influence and gain buy-in for new and innovative concepts and visions * The ability to understand what the audience needs to know and how they want to consume it * Fluency in web analytics tools (ie, Google Analytics, etc) and social media marketing and monitoring applications * A passion for new tech tools and usage of those tools * Proven writing and editorial skills and outstanding command of the English language * Great powers of persuasion and presentation (Visio, PowerPoint) * Basic technical understanding of HTML, XHTML, CSS, Java, web publishing, etc. * Expertise in major business software applications (Adobe Creative Suite, Microsoft Office, etc.) * Familiarity with core functionality of basic Content Management Systems (CMS) and Project Management Systems. .NET or Sitecore experience is preferred but not required * Sophisticated understanding and experience leading the implementation of SEO, SEM, Content and Social Media marketing initiatives * Talent management and development experience and expertise Psecu Harrisburg PA

Associate Creative Director

JPL Creative