Associate Creative Director, Copy

EF Academy is seeking a talented, curious, and experienced Associate Creative Director, Copy to lead our copywriting efforts and establish our tone of voice for all messaging and marketing materials. The ideal candidate will be highly organized, possess exceptional writing skills, and have a proven track record of implementing copy that engages audiences. This person should have a great eye for how to craft messaging that grabs attention and the eagerness to help build a team from scratch. The Associate Creative Director, Copy will work closely with the larger marketing team to develop and execute strategies aimed at attracting new students and enhancing the school's brand presence across various channels.

A portfolio is required as part of your application.

What you'll do:

• Develop and maintain the tone of voice and messaging guidelines for EF Academy's marketing materials, ensuring consistency across all platforms.

• Lead and manage a team of copywriters, providing guidance, feedback, and support to ensure high-quality and engaging content.

• Collaborate with the marketing team to develop integrated campaigns that resonate with target audiences and drive student enrollment.

• Write and edit compelling copy for website content, blog posts, digital ads, local ads, brochures, and other marketing materials as needed.

• Conduct thorough research on industry trends, competitor strategies, and target audience preferences to inform content strategy and messaging.

• Work closely with the design team to ensure that copy and visual elements are aligned to deliver a cohesive brand experience.

• Analyze the performance of copywriting initiatives and campaigns, using data insights to optimize content strategy and drive continuous improvement.

• Stay up-to-date with emerging trends and best practices in copywriting, marketing, and education to maintain EF Academy's competitive edge.

Who you are:

• Bachelor's degree in English, Communications, Marketing, or a related field. Advanced degree preferred.

• 5+ years of experience in copywriting, with a focus on marketing and brand development.

• Proven experience managing a team of writers and collaborating cross-functionally with marketing, design, and other departments.

• Exceptional writing and editing skills, with a keen eye for detail and a strong understanding of grammar, punctuation, and style.

• Strategic thinker with the ability to translate business objectives into compelling messaging and storytelling.

• Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.

• Proficiency in content management systems, SEO best practices, and digital marketing tools.

• Passion for education and a commitment to promoting the mission and values of EF Academy.

Why you'll love working here:

Work in our North American headquarters where you'll enjoy comprehensive professional development, frequent social programming and employee-run DEIB Resource Groups, and clubs. You can expect:

• Paid international travel

• Eligibility for our Workplace Flexibility Program: our hybrid work model with up to two days of work-from-home flexibility work per week, after your initial onboarding

• Robust professional growth opportunities including monthly trainings, workshops, and inspiring talks with global leaders and experts

• Four weeks paid vacation your first year and ten paid holidays

• 25% company match on your 401(k)

• Excellent medical, dental, and vision coverage, along with life and disability insurance

• Wellness benefits and a yearly fitness reimbursement

• EF program discounts including travel, language schools, childcare, and more

• Dependent care, healthcare, and commuter flexible spending accounts (FSAs)

• Discounts at local venues and businesses

About EF Academy:

EF Academy is a leading private day and boarding high school with campuses in Pasadena, New York, and Oxford. Our mission is to provide a transformative educational experience that prepares students for success in a rapidly changing world. We offer a rigorous academic curriculum, personalized support, and a global community that fosters growth and development.

About EF Education First:

At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs-focused on language, travel, cultural exchange, and academics-turn dreams into international opportunities.

When you join EF, you join a multicultural and diverse community working across more than 600 schools and offices in 50 countries, all with one shared mission of opening the world through education. Whoever you are, whatever you are passionate about-we welcome you and want you to bring that to work every day. EF is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, identity, parental status, experience and everything else that makes you unique.

Founded in Sweden in 1965, EF has school and offices around the world, including hubs in Boston, London, Mexico City, São Paulo, Shanghai, Stockholm, Zürich, and more. Learn more at https://ef.com