Associate Content Strategist (Adfellows Only)

Rauxa New York , NY 10007

Posted 5 months ago

The Associate Content Strategist is responsible for supporting consumer and B2B content strategy efforts within an integrated advertising agency to help guide our clients' content marketing objectives.

What you'll do:

  • Bring brand stories to life in compelling ways for customers and prospects

  • Take complex client asks and simplify them into actionable strategies

  • Help define content strategies that enhance the customer experience

  • Audit content in the digital landscape and make strategic recommendations

  • Monitor social media conversations and identify trends and influencers

  • Research and organize source materials to provide insights and documentation

  • Write content briefs and content outlines for brand pages, content marketing assets, blog posts, online video and social content

  • Spark content ideas with creative teams

  • Build and maintain editorial calendars

  • Monitor and quality-control copy during development and production

  • Amplify quality of copy decks, infographics, and other creative output

  • Gather content and metadata for web pages, videos, images and social posts

Who you are:

  • A current Adfellow

  • You have a Bachelor's degree (or higher) with focus in Marketing or Communications

  • You have experience collaborating with internal stakeholders (account/creative/data/technology) on strategic ideas

  • You are self-driven with the ability to work and consult independently

  • You have great communication and client presentation skills

  • You have familiarity with copy development process and content marketing

  • You have knowledge of CMS tools for content input and site or blog maintenance

  • You are an expert using PowerPoint (and/or Keynote)

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Associate Content Strategist (Adfellows Only)