Associate Category Manager, Larson (Retail)

Job Description

This role is designated as a hybrid role which includes working at least 3 days per week (Tuesdays, Wednesdays, Thursdays) in one of our main offices located in Maumee, OH, North Olmsted, OH, Deerfield, IL, or Oak Creek, WI, to foster better collaboration, connection, and innovation. This role is a support role to a manager or senior manager.

The Associate Category Manager will provide support for the Larson Storm Doors business, category definition for new category specifications, and business management of established category lines to maintain and support category leadership and achieve growth objectives. This includes day to day category management, analytics, new product development, category discontinuation and growing as a subject matter expert while focusing on driving margin and revenue growth.

YOUR ROLE:

The bullet points below reflect roughly 80% of your job. We are a fast-paced company, you may be pulled in a variety of different directions with tasks added or changed.

• Responsible for managing all 4 P's of the category - Product, Price, Promotion, Place.

• Responsible for effective and professional communication to all levels in the company to explain the rationale of category line strategies, positioning, channel needs, financial impact, priorities and customer requirements.

• Provides competitive analysis at the regional level, and insight to category gaps or advantages.

• Supports business improvement initiatives in assigned category range. Develops a monthly forecast update to help set material and capacity planning.

• Responsible for attaining market share, revenue, unit sales and gross margin targets for assigned category range. Provides a regular profit review of category line results, with recommendations for improvement.

• Develops a thorough understanding of customer and market needs / trends, and of company capabilities. Manages trade-offs and balance conflicting demands to develop solutions that maximize the company's opportunity vs. competitors.

• Provides leadership and Support within and outside the organization for any business, technical or competitive issue on assigned category line/s. Champions the "voice of the customer" on all category related issues inside the company.

• Supports in the development and implementation of annual strategic category plan on a three-year planning horizon. Develops new category development (NPD) objectives, strategies and timelines to maximize market share growth. Conduct an ongoing category rationalization program.

• Supports the development of a 3-year Category Plan view for initiatives relating to cost, quality, marketing focus, exits and new category introductions.

• Provides sales and product training support to drive revenue and profitability goals of category line. Attend industry-related trade shows, sales meetings, and maintain trade association contacts as needed. Maintain a general understanding of pertinent industry building and government codes and standards to best position assigned category line.

• Support brand marketing / marketing services with category knowledge, promotional strategies and tactics for assigned category lines. Review content and message of all collateral materials and communications for assigned category lines. Ensure the accuracy of category offering, descriptions, pricing, etc. in all company communications.