Associate Brand Manager

Job Details:

SUMMARY: The Associate Brand Manager (ABM) is a key contributor to the overall brand team, responsible for leading cross functional teams in planning, execution and analysis of various business initiatives.

The ABM role is a general management role with P&L responsibility and includes development of strategic business and marketing plans to achieve corporate and brand volume, profit and share objectives. Other responsibilities include: Develop business objectives and marketing plans for assigned brand/categories, reflecting overall corporate goals; seamlessly execute marketing plans to deliver against brand, financial and share objectives; monitor performance measurements to ensure brand is tracking against goals - recommends and implements corrective actions; analyze data to identify insights and translate into business initiatives and/or actionable tasks to drive results; lead/participate in development and execution of marketing strategies including brand positioning, communication strategies, advertising and consumer promotion initiatives.

Direct agency partners as required to ensure effective and efficient translation of marketing strategies into activation plans; lead/participate in development and execution of product and packaging innovation plans including concept development, feasibility validation, product and packaging R&D, business proposal and approval, project execution, customer sell in and tracking of in-market performance; partner with short term and long term innovation, channels and customer business teams to develop and execute innovation plans including concept development, feasibility validation, product and packaging R&D, business proposal and approval, project execution, customer sell in and tracking of in-market performance; work hand-in-hand with the sales organization to understand and integrate customer strategies in business and brand plans. Proactively work with Sales Strategy and Planning partners to ensure forecast accuracy, maximization of opportunities and development of plans to deliver against JBP objectives; manage monthly volume forecast for assigned brand/categories, coordinating between demand and supply planning to deliver best-in-class forecast accuracy; manage brand budget including MAP spending for assigned product responsibility

REQUIREMENTS:

EDUCATION: An MBA or equivalent education/experience is required.

EXPERIENCE: A minimum 2 years of relevant marketing experience is

required

SPECIAL SKILLS (if applicable): Demonstrated strong analytical and

strategic thinking skills are required; strong communication and

presentation skills are required; strong collaborator with a

demonstrated ability to lead cross functional teams; proven ability to

effectively manage multiple projects in a dynamic environment is

required; experience with Nielsen and/or IRI is preferred

SUPERVISORY: None

TRAVEL: 6-10 trips per year

Relocation Assistance Eligible:

No

Work Shift:

1ST SHIFT (United States of America)

Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.

Tyson is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.

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