Associate Brand Manager, The Glenlivet & Scotch Portfolio

Position Title: Associate Brand Manager, The Glenlivet & Scotch Portfolio

Location: New York, NY, US

Careers that unlock the magic of human connection

Who we are

Pernod Ricard is a global premium spirits and wine company. We're the team behind leading brands such as ABSOLUT Vodka, Jameson Irish Whiskey, Malibu, Kahlúa Liqueur, Beefeater Gin, and Avión Tequila, as well as many more superior wines and exquisite champagnes!

Working at Pernod Ricard is all about igniting conviviality in that all that we do. Derived from the French word, convivialité…it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard. Here, we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making a new friend every day, and realizing our potential as people and as a business!

The salary range for this role, based in New York is $86,900.00 to $119,500.00, range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate's experience, skills against internal peers and against the scope and responsibilities of the position.

Position Summary

• A high-exposure and growth opportunity brand management role within one of Pernod Ricard's most iconic portfolio's. The Associate Brand Manager will play a vital role in leading key projects to help build brand equity and drive brand growth for The Glenlivet, the leading Single Malt Scotch Whisky brand in the US and other winning scotch brands.

• This exciting role requires a broadly skilled marketer (ideally with a brand management background), with strong analytical and project management skills, an entrepreneurial spirit and a general manager mindset. The ideal candidate will bring consumer centricity and commercial acumen and be able to balance strategic thinking with key execution priorities, manage multiple projects and collaborate and influence stakeholders within local Market Company and Global Brand Company organizations

• Classic brand management responsibilities will include leading cross functional teams (including but not limited to PR, finance, media, eCom, content), developing and executing brand plans, supporting strategic planning, managing agencies and owning business analysis and budget management.

• This role offers the opportunity to be autonomous while still being part of a large, cross-functional, and highly collaborative team. The position will report to the Senior Brand Manager.

Major Responsibilities / Accountabilities

• Strategic & Marketing Planning: helping to develop and lead the delivery of the annual operating plan which includes the execution of breakthrough consumer programs (which will include pre-pop, at-pop, and trade facing programs). Evaluate creative ideas and thinking with a critical eye and understanding of the brand equity, vision, and strategic priorities.

• Customer Marketing Program Development

• Must be able to support the creation and execution of retailer programs in partnership with the channel marketing team focused on the on and off premise channels understanding pre, during, post shop shopper behaviors and dynamics.

• Collaboration & Integration: Help to lead cross functional and agency teams (which includes but is not limited to the global brand owners, agencies, field marketing, finance, sales, consumer insights, and other business departments) fostering and building strong cross functional team relationships.

• Analysis and Reporting: Lead the analysis and reporting of market and competitor trends to identify salient business issues/opportunities, working with divisional sales/marketing teams as necessary.

• Analyze and report key marketing metrics with a view to strengthening marketing plan / activities for the future. Help plan and manage marketing A&P budget.

• Internal & External Brand Champion: Leverage excellent presentation and story-telling skills, passion and energy to be the primary advocate for the brand internally (e.g. management presentations, sales force meetings etc.) and externally (e.g. in front of key customers, PR events etc.).

Required Experience/Competencies

• Minimum: 2+ years of marketing experience, ideally in brand management

• Preferred: Experience in CPG, BevAlc or lifestyle categorie

• Strong knowledge of marketing principles, with ability to turn insights into marketing actions

• Experience building and executing 360 marketing programs (ie. media, digital, PR/influencer, BTL)

• Excellent project management skills, with ability to manage projects independently from start to finish

• Ability to collaborate, motivate and lead cross-functional teams across different levels

• Strong analytical skills and business/financial acumen, with experience analyzing brand performance and managing brand budgets; Must be proficient in excel and ideally Nielsen/IRI

• Strong understanding of commercial levers to drive business and marketing program development

• Must be results-oriented with a strong entrepreneurial ability to work around obstacles

• Comfortable interacting with all levels of management, including senior leadership

• Motivated self-starter with ability to thrive in a fast paced, and continuously evolving environment

• Excellent communication, presentation, and interpersonal skills

• Proficient knowledge and use of MS Office (especially Excel and PowerPoint)

Education

• Minimum: Bachelor's degree (or equivalent), ideally in Marketing/Business

• Preferred: MBA or advanced degree

Nature & Scope

• Position is part of the central marketing department. Position will work closely with divisional marketing, sales management, agency services, as well as various vendors.

• This role is based in New York City, NY.

• This position may travel up to 15% of the time.

Ready to work with spirit? Read on…

Life and perks at Pernod Ricard

Proud to belong

• Just as we help to create moments that matter for our customers, we lead by example every day...bringing our whole self to work and building bonds that celebrate the human spirit, diversity, and foster deep connections.

Empowered to soar

• We set high expectations and seek to get the most out of life. Through flexibility and a hybrid workstyle, as well as unique learning opportunities, generous tuition reimbursement, and one-of-a-kind learning programs, we passionately grow our skillset.

Committed to care

• We are deeply committed to the long-term sustainability of our people, our industry, and our planet. We call this return on responsibility. From environmental sustainability to supporting local communities, our commitment is steadfast.

Inspired to dream

• We treasure new experiences and are proud to develop as people, not job titles. From rich immersive learning programs in Paris to exciting high-profile events, we blend a love of exploration into all that we do.

Our hybrid work style

At Pernod Ricard North America, our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution. Our hybrid teams will work remotely the majority of the time and unite on-site two days per week or 40% of the time. Our team is empowered to start and finish their day at a time that works best for their lifestyle with the whole team available during the core hours of 10am-3pm.

Plus, great benefits and perks to toast to a life filled with support including:

• Competitive compensation including performance bonuses

• Domestic & international career development opportunities

• Competitive paid time off plan+ wellbeing days

• Medical, dental, vision and life insurance

• Product allowance to enjoy on Pernod Ricard products

• Gym reimbursement

• Employee Assistance Program

• BetterUp Care wellness benefits including nutrition, sleep, executive coaching, etc.

And much, much more! Check out PRUSABenefits.com to view our extensive people programs and support.

Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law. Offers will be subject to United States local terms.

Job Posting End Date:

Target Hire Date:

2024-08-30

Target End Date: