Pernod Ricard New York , NY 10007
Posted 3 weeks ago
Position Title: Associate Brand Manager, The Glenlivet & Scotch Portfolio
Location: New York, NY, US
Careers that unlock the magic of human connection
Who we are
Pernod Ricard is a global premium spirits and wine company. We're the team behind leading brands such as ABSOLUT Vodka, Jameson Irish Whiskey, Malibu, Kahlúa Liqueur, Beefeater Gin, and Avión Tequila, as well as many more superior wines and exquisite champagnes!
Working at Pernod Ricard is all about igniting conviviality in that all that we do. Derived from the French word, convivialité…it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard. Here, we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making a new friend every day, and realizing our potential as people and as a business!
The salary range for this role, based in New York is $86,900.00 to $119,500.00, range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate's experience, skills against internal peers and against the scope and responsibilities of the position.
Position Summary
A high-exposure and growth opportunity brand management role within one of Pernod Ricard's most iconic portfolio's. The Associate Brand Manager will play a vital role in leading key projects to help build brand equity and drive brand growth for The Glenlivet, the leading Single Malt Scotch Whisky brand in the US and other winning scotch brands.
This exciting role requires a broadly skilled marketer (ideally with a brand management background), with strong analytical and project management skills, an entrepreneurial spirit and a general manager mindset. The ideal candidate will bring consumer centricity and commercial acumen and be able to balance strategic thinking with key execution priorities, manage multiple projects and collaborate and influence stakeholders within local Market Company and Global Brand Company organizations
Classic brand management responsibilities will include leading cross functional teams (including but not limited to PR, finance, media, eCom, content), developing and executing brand plans, supporting strategic planning, managing agencies and owning business analysis and budget management.
This role offers the opportunity to be autonomous while still being part of a large, cross-functional, and highly collaborative team. The position will report to the Senior Brand Manager.
Major Responsibilities / Accountabilities
Strategic & Marketing Planning: helping to develop and lead the delivery of the annual operating plan which includes the execution of breakthrough consumer programs (which will include pre-pop, at-pop, and trade facing programs). Evaluate creative ideas and thinking with a critical eye and understanding of the brand equity, vision, and strategic priorities.
Customer Marketing Program Development
Collaboration & Integration: Help to lead cross functional and agency teams (which includes but is not limited to the global brand owners, agencies, field marketing, finance, sales, consumer insights, and other business departments) fostering and building strong cross functional team relationships.
Analysis and Reporting: Lead the analysis and reporting of market and competitor trends to identify salient business issues/opportunities, working with divisional sales/marketing teams as necessary.
Analyze and report key marketing metrics with a view to strengthening marketing plan / activities for the future. Help plan and manage marketing A&P budget.
Internal & External Brand Champion: Leverage excellent presentation and story-telling skills, passion and energy to be the primary advocate for the brand internally (e.g. management presentations, sales force meetings etc.) and externally (e.g. in front of key customers, PR events etc.).
Required Experience/Competencies
Minimum: 2+ years of marketing experience, ideally in brand management
Preferred: Experience in CPG, BevAlc or lifestyle categorie
Strong knowledge of marketing principles, with ability to turn insights into marketing actions
Experience building and executing 360 marketing programs (ie. media, digital, PR/influencer, BTL)
Excellent project management skills, with ability to manage projects independently from start to finish
Ability to collaborate, motivate and lead cross-functional teams across different levels
Strong analytical skills and business/financial acumen, with experience analyzing brand performance and managing brand budgets; Must be proficient in excel and ideally Nielsen/IRI
Strong understanding of commercial levers to drive business and marketing program development
Must be results-oriented with a strong entrepreneurial ability to work around obstacles
Comfortable interacting with all levels of management, including senior leadership
Motivated self-starter with ability to thrive in a fast paced, and continuously evolving environment
Excellent communication, presentation, and interpersonal skills
Proficient knowledge and use of MS Office (especially Excel and PowerPoint)
Education
Minimum: Bachelor's degree (or equivalent), ideally in Marketing/Business
Preferred: MBA or advanced degree
Nature & Scope
Position is part of the central marketing department. Position will work closely with divisional marketing, sales management, agency services, as well as various vendors.
This role is based in New York City, NY.
This position may travel up to 15% of the time.
Ready to work with spirit? Read on…
Life and perks at Pernod Ricard
Proud to belong
Empowered to soar
Committed to care
Inspired to dream
Our hybrid work style
At Pernod Ricard North America, our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution. Our hybrid teams will work remotely the majority of the time and unite on-site two days per week or 40% of the time. Our team is empowered to start and finish their day at a time that works best for their lifestyle with the whole team available during the core hours of 10am-3pm.
Plus, great benefits and perks to toast to a life filled with support including:
Competitive compensation including performance bonuses
Domestic & international career development opportunities
Competitive paid time off plan+ wellbeing days
Medical, dental, vision and life insurance
Product allowance to enjoy on Pernod Ricard products
Gym reimbursement
Employee Assistance Program
BetterUp Care wellness benefits including nutrition, sleep, executive coaching, etc.
And much, much more! Check out PRUSABenefits.com to view our extensive people programs and support.
Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law. Offers will be subject to United States local terms.
Job Posting End Date:
Target Hire Date:
2024-08-30
Target End Date:
Pernod Ricard