Associate Brand Manager LT

CA EMPLOYEE PRIVACY RIGHTS: https://www.mgae.com/ca-employee-privacy-rights

Mission: The Associate Brand Manager will be responsible to help understand consumer insights & trends, translate those insights into business strategies and work to turn those strategies into compelling product lines, product launches, relevant promotions, and business-building communications that will deliver against our revenue goals. The Associate Brand Manager must possess a unique blend of project management, business management, team spirit, brand passion and a sense of urgency.

Position Requirements

Education/Experience:

• Bachelor's degree required in Business, Marketing or related Discipline, MBA preferred.

• 2+ years of brand management experience.

• New product innovations/launch experience preferred.

• CPG experience/classically trained marketer preferred.

• Toy experience preferred.

Skills/Knowledge/Ability:

• Entrepreneurial can-do attitude to find ways to break down growth barriers.

• Ability to effectively represent brand internally and externally.

• Motivated by challenges and possesses a robust sense of curiosity.

• Ability to pull insights from multiple sources and synthesize into a compelling story for change.

• Passionate about driving brand growth by better meeting consumer needs.

• Strong skills and experience with diagnosing and resolving complex problems and opportunities.

• Ability to craft vision and strategy and make it come to life with actionable plans.

• High familiarity with strategy development, integrated marketing planning, and innovation processes.

• Strong analytical, decision making, influence, and communication skills.

• Ability to work independently (self-motivated) and complete projects within required timeframes.

• Able to lead and inspire cross functional teams to deliver strong results.

• Highly capable of writing/evaluating product, packaging, and communications briefs.

• Able to make tough, informed decisions quickly to keep projects on track.

Authority:

• This role reports to the Director of Marketing.

Key Result Areas and Activities:

Brand Planning & Consumer Communications

• Assist with the annual brand planning process for your brand.

• Identify key strategies to drive demand and deliver with flawless execution.

• Demonstrate decision-making abilities around investment alternatives that mitigate risk and maximize return.

Marketing

• Development of marketing plans for key product drivers including but not limited to

• Traditional and Digital marketing

• Advertising

• Public Relations

• Social Media

Cross Functional Team Leadership

• Lead cross-functional teams on assigned business or project development initiatives.

• Educate teams (Entertainment. Creative, Digital, Social etc.) on brand information and background that allow them to help create and execute programs that will drive consumer demand.

• Manage projects on time and on budget.

P&L Management and Financial Analysis

• Help to manage the brand P&L to drive top line sales and increase margin.

• Analyze point of sale and store level data to determine trends and key performance indicators and business drivers.

• Complete program analysis to determine ROI and make future recommendations.

• Maintain complete awareness of brand financials including inventory, forecasts etc.

• Evaluate media effectiveness and make subsequent recommendations.

New Product and Packaging Development

• Partner with Product Development and Packaging teams to deliver new products that fill a gap in the marketplace.

• Offer strategic input based upon insights, customer feedback and competitive knowledge.

Insights & Competitive Analysis

• Leverage data, trends and support from Director and Market Research to help build a robust and actionable learning plan that addresses knowledge gaps in consumer, brand, product, business and marketplace learnings.

• Identify and leverage relevant consumer and/or shopper insights.

• Thorough understanding of the competition (products, activities and performance).

• Perform ongoing competitive research to insure product offerings are best in class in terms of quality, innovation, styling, and pricing and trends.

Salary:

$75,000 - $95,000 /year