Danone North America is the largest Benefit Corporation in the world. Our mission is to bring health through food to as many people as possible.
Danone North America is looking for a Associate Brand Manager - Light & Fit Innovation in White Plains.
The ABM works in close partnership with the Innovation Brand Manager in the definition and execution of the strategy of the Brand Marketing plans. This will include the management of key innovation projects as well as the day-to-day business activity for the brand.
Lead cross-functional teams to commercialize renovation and innovation projects from concept development to testing, thru development to commercialization.
Work with Innovation Brand Manager to determine the overall brand innovation strategy, including identify key growth opportunities
Assist in development of innovation testing plan - including consumer research, customer co-creation - to inform innovation pipeline
Responsible for tracking and producing reports for key performance metrics.
Analyze and synthesize consumer and customer data. Responsible for brand forecasting and demand planning with guidance from Manager.
Build effective relationships with key internal and external partners.
Lead agency partners in the creative development of promotions, shopper marketing, packaging and communication projects.
Assist in the development of marketing programs and execute program tactics including product development, packaging and promotions.
Execute consumer promotion and shopper marketing tactics.
Responsible for tracking and piloting the brand advertising and spending in accordance with allocated budgets and business performance
Bachelor degree in Business or related field Required, with at least 1-2 years related work experience
MBA in Marketing or similar concentration preferred
Strong data analysis capabilities and synthesis skills (high level of expertise with excel)
Ability to work well and lead in a cross functional environment
Budget management experience preferred
Strong communication skills (written and verbal)
Proven leadership capability
Strong business acumen
Results oriented and able to respond quickly to changing marketplace dynamics
Strategic influencing abilities
Proficient Microsoft Excel & PowerPoint Experience preferred
Danone North America is a Certified B Corporation business unit of Danone and operates in the U.S. from headquarter offices in White Plains, NY and Broomfield, CO. For more information, please visit DanoneNorthAmerica.com.
Danone North America is an equal employment and affirmative action employer. All qualified applicants will receive consideration without regard to race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other unlawful criterion.