Associate Brand Manager

Job Description Job Description This role is office/hybrid with a base location in Louisville, KY. We have two positions available, one will focus on the Elijah Craig portfolio and the other will focus on Evan Williams.

What the Role Is The Associate Brand Manager will participate in all aspects of brand management for the bourbon portfolio. The primary focus of the position will be marketing plan development and execution involving brand positioning, advertising, public relations, sports sponsorships, point of sale, innovation, and packaging. This role also includes significant analysis of sales and industry data, as well as budgeting and budget tracking.

Directly reports to a Senior Brand Manager as part of a larger marketing brand team. How You Will Spend Your Time? Gain a full understanding of the bourbon product portfolio and the role it plays within the broader company portfolio Assists in brand planning and development by utilizing and analyzing consumer insights and sales data to determine strategic direction and marketing initiatives, both domestically and globally Develops and manages brand budgets for promotional activity Manages external and internal creative agencies in the development of advertising campaigns, promotional activity and point-of-sale items Participates in and manages new product/new package development process including leading agency on packaging design, working with production to source packaging elements and determine production plan Leads the management and execution of digital media programs for the brand portfolio including content production as well as tracking and reporting Management and execution of major sports sponsorships and special events Develops knowledge and understanding of profit structures and brand profitability including local market brand contribution as it relates to sales and marketing budgets and programming.

Work closely with sales organization stakeholders on both a national and local level to ensure successful execution of programs as well as to solicit feedback Who You Are… Bachelor’s degree in Marketing, Management or related field Minimum 4 years marketing or brand/product management experience Excellent critical thinking skills - ability to effectively use resources to gather data and then use logic and reasoning to identify strengths and weaknesses of alternative solutions Analytical skills - ability to gather data from a wide variety of sources, and presenting it in formats suitable for a variety of audiences Strong understanding of paid and earned media Understanding of the relationship between share of mind and share of market to grow brands Strong organizational skills and ability to manage the critical path for simultaneous projects Excellent written communication skills including the ability to compose various types of communication such as social network posts, internal memos, email program recaps, email, etc. Excellent verbal communication and presentation skills to large and small audiences. High proficiency with Microsoft Office products, specifically Excel and PowerPoint Ability to learn quickly and apply learning to tasks Ability to develop and maintain effective work relationships with internal and external contacts Capacity to travel as needed (approximately 15-20% of time) Valued but not Required Skills and Experience:

Experience in distilled spirits industry Physical Requirements While performing duties of job, employee is occasionally required to stand; walk; use hands and fingers to handle, or feel objects, and use of computer; reach with hands and arms. Employee must occasionally lift and/or move up to 10 pounds. Benefits Paid Vacation 11 Paid Holidays Health, Dental & Vision eligibility from day one FSA/HSA 401K match EAP Maternity/Paternity Leave Heaven Hill and its affiliates are committed to fostering a diverse workforce as an Equal Employment Opportunity company. We invite applications from candidates of all backgrounds, without regard to race, religion, color, sex, sexual orientation, natural origin, gender identity or expression, age, disability, veteran status or any other legally protected characteristic.