MGA Entertainment Los Angeles , CA 90009
Posted 3 weeks ago
CA EMPLOYEE PRIVACY RIGHTS: https://www.mgae.com/ca-employee-privacy-rights
MGA Entertainment is one of the largest and fastest growing privately held toy and entertainment companies in the world. Headquartered in Los Angeles, and with offices globally, the company creates innovative, proprietary, and licensed consumer products and entertainment properties, including toys, games, dolls, apparel, consumer electronics, home décor, stationery, sporting goods, movies, and television series. The MGA family includes award-winning brands such as L.O.L. Surprise!, Little Tikes, Rainbow High, Shadow High, Bratz, MGA's Miniverse, Fluffie Stuffiez , Na! Na! Na! Surprise, Micro Games of America, Baby born Surprise and Zapf Creation. For more information, please visit us at www.mgae.com or check us out at LinkedIn, Twitter, Instagram and Facebook.
Opportunity: The Associate Brand Manager, Boys Brands role will support the development of new brand franchises.
The ABM supports the creation, implementation & execution of brand strategies designed to drive sales, consumer engagement, market share growth, franchise revenue growth, and profitability management. The role works closely with internal support centers of excellence (i.e., Product Development, Packaging, Sales, International) for brand management and agency partners (i.e., Entertainment, Marketing Services, Retail Marketing, Licensing) to deliver against our revenue goals and marketing activation to drive consumer demand.
Position Requirements
Education/Experience:
Bachelor's degree in related fields (Business Econ, Marketing, Communication, etc)
2 years of brand management, retail buying or marketing agency experience
Foundational knowledge of US retail market
Kids and/or Family marketing, Toy or Gaming experience preferred
Skills/Knowledge/Ability:
Motivated by challenges and possesses a sense of curiosity and a can-do attitude
A creative and self-driven individual who can come up with unique ideas and launch strategies
Ability to work independently and maintain assigned priorities & deadlines
Attention to detail is key in supporting all aspects of a brand franchise
Ability to analyze sales data and drive meaningful conclusions and recommendations
Builds relationships across the business by supporting cross-functional teams
Maintains consistent information flow across key departments
Ability to present product lines and business plans to buyers & partners
Key Result Areas and Activities:
Brand Management
Assist with the seasonal brand planning process:
Slot planning
White space opportunity analysis
Product wave planning
Price point analysis
NPD competitive data analysis
Create & maintain sales materials (price list, wave plans, sell-sheets)
Create & maintain marketing materials (campaign decks, brand sales updates)
Own international market product inquiries, collateral approval, and other day-to-day support needed with International Marketing coordinator
Develop an intimate understanding of the franchise and represent; represent the brand both internally and externally
Consumer & Retail Marketing
Support leadership in developing & briefing seasonal & annual strategies
Support leadership in ensuring all tactical executions from above strategies are on-brand and on-strategy
Own delivering assets for e-commerce, catalogs, retailer ads, and concept mock-ups, including A+ pages photos, videos, copy
Support PR event activations
Ongoing reporting of competitive retail activations
Own the maintenance and distribution of the brand's retail marketing summary
Category Management
Assist with the category analysis and become an expert in Boys toy categories; including but not limited to: Collectibles, Action Figures, Vehicles, Construction sets, Blasters or Sports toys
Understand category dominance in retail, e-commerce and creative advertising activations of key competitive set. Manage up snapshot and elevator pitch to management
Assist in aggregating market data from key international regions
Assist in output of monthly and/or quarterly global NPD snapshot
Budget, Retail Sales & Financial Analysis
Assist in analyzing & summarizing weekly (sometimes daily) POS analysis
Demonstrate basic understanding of brand financials: marketing ROI, spend impact (A:S), P&L
Build compelling cases and competitive analysis based on NPD industry data to make recommendations and dominate competition
Support process to build financial quotas by item as part of new season development, along with insightful data points to justify financial growth targets for Sales, Supply & Demand Planning
Regularly maintain report on brand spend vs budget
Cross-Functional Team Leadership
Be the central point of contact on all things brand related for cross-functional partners: Sales, Retail Marketing, Supply & Demand, Marketing Services, Entertainment, etc.
Educate teams (Entertainment, Creative, Digital, Social etc.) on brand information and background that allows them to help create and execute programs that will drive consumer demand
Be a leader and a team player, solution-oriented with forward momentum and a sense of urgency to pull cross-functional players together to deliver on time and on budget
Salary:
$75,000.00 - $95,000.00 / yr
MGA Entertainment