Assistant Store Manager - Customer Experience

Surterra Holdings Northampton , MA 01060

Posted 2 months ago

Everyone is welcome here. Each of us is unique, and that's what makes us amazing. We believe in inclusiveness and celebrating each person's individuality, because there's power in bringing people with different points of view and life experiences together. That's why we provide equal employment opportunities (EEO). All applicants are considered regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.

So, bring yourself and your best ideas; when we feel safe and comfortable being ourselves, there's no limit to what we can achieve.


Assistant Store Managers (ASMs) act as functional leaders serving the day-to-day needs of NETA's cannabis dispensary. ASM - Customer Experience will lead a team effort to deliver exceptional in every patient/customer interaction.

This role is with NETA - one of the renowned retail brands under the Parallel umbrella. Parallel is one of the largest multi-state cannabis companies in the world, owning and operating in five markets; Florida (Surterra Wellness), Massachusetts (NETA), Pennsylvania (Goodblend), Nevada (The Apothecary Shoppe) and Texas (Goodblend). If you enjoy companies that are growing, moving fast, and constantly challenging themselves to achieve more, then Parallel is for you. We work hard, lean on each other, and are passionate about a pretty ambitious vision pioneering a new paradigm of what well-being can be for all people, everywhere. For more information, visit


  • Drive the delivery of exceptional service in every patient and customer interaction

  • Build a team of passionate, knowledgeable Store Guides by training/coaching on product knowledge, customer service techniques, in-store operations and upcoming promotions

  • Establish a culture of accountability by setting clear customer service expectations with Store Guides and managing performance as needed

  • Work with Marketing to accurately execute store layout, displays and promotions

  • Partner with AOM-Logistics to ensure schedules provide for sufficient store coverage at all times according to patient/customer traffic

  • Respond to negative patient/customer experience by actively de-escalating the situation and empowering Store Guides to resolve as needed

  • Build, develop and lead a high-performing team of AOMs and Store Guides


  • Retail store management (ideally "big box")

  • Team leadership (preferably in Retail)

  • Prior role with employee training responsibility

  • Age 21 or over (Required)

  • High School Diploma or equivalent (Required)

  • Valid Government-Issued Photo ID (Required)


  • Are self-motivated; micro-managing isn't fun for anyone

  • Roll your sleeves up and do the work; strategy is important, but so is getting stuff done

  • Can work fast and be flexible; our industry is always changing

  • Play nice with others; we collaborate with each other a lot

  • Think creatively; sometimes, the "traditional" solution isn't the best one


  • Consistent, reliable benefits; Full medical/vision/dental, 401k with a possible company match, access to company-sponsored well-being programs

  • Balance and flexibility; paid time off, paid parental leave, flexible work arrangements

  • Financial opportunity; an incentive program that provides opportunity to earn cash AND equity in a fast-growing company and industry

  • Employee discount

  • Chance to make a difference; Employee Relief Fund, community volunteerism opportunities through Benevity


  • Ability to walk/stand for prolonged periods of time and perform computer processing operations

  • Must be able to accommodate a varying schedule based on operational needs

  • Ability to handle stress in performing multiple tasks

  • Ability to lift 30 lbs. unassisted


Our Vision - why we exist - is to pioneer well-being and improve the quality of life for humanity through the benefits of cannabinoids.

Our Mission - how we will do this - is to build a leading, global well-being company through the best talent, our values, trusted and recognized brands, science and technology-based innovation, and a relentless focus on execution and continuous improvement.

Our Values - Integrity | Collaboration | Alignment | Intentionality | Accountability | Agility

We are an Equal Opportunity Employer. We embrace and encourage our employees' differences in age, color, disability, ethnicity, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socioeconomic status, veteran status, and other characteristics that make our employees unique.

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Assistant Store Manager - Customer Experience

Surterra Holdings