Assistant Sales Manager

Stanton Optical Mansfield , TX 76063

Posted 2 months ago


Stanton Optical and My Eyelab Assistant Sales Managers (ASMs) are responsible for assisting with store management by supervising and executing corporate plans and actions, creating a positive team atmosphere and increasing sales by utilizing Stanton Optical "Sales Process." Assistant Sales Manager support the Management Team by providing overall direction to the staff in terms of training and performance tracking while creating a selling environment focused on customer service and achieving business results.

They are responsible for greeting patients, assisting patients with purchase of eyewear, providing patients with promotional information, and answering customer inquiries. The Assistant Sales Manager performs related work as directed and will be required to meet the productivity numbers outlined.

The Assistant Sales Manager will create a customer experience for the patient while using proper dispensing techniques. Dispensing process will include determination of the power ranges and specific lens measurements by frame; measure, fit, and adapt lenses and frames for client according to written optical prescription or specification.

Assistant Sales Manager are selling leaders and are required to meet/beat personal and store sales goals. The Assistant Sales Manager is expected to meet/beat productivity numbers while maintaining a high level of customer service. Assistant Sales Manager are also responsible for identifying, training and developing the future leaders of Stanton Optical.

Assistant Sales Manager lead by example on the sales floor and prevent walkouts/missed opportunities with the sales staff. By identifying and resolving any customer dissatisfaction as well as providing technical and sales training to the staff, the Assistant Sales Manager is charged with strengthening the Stanton Optical brand. Additionally, Assistant Sales Manager aid the Store Management Team with day-to-day store operations to attain targeted productivity, sales, and profitability goals.

Company Standards:

Stanton Optical, My EyeLab and all related entities (the "Company"), a leading optical retailer, provides dedicated customer service and quality eyewear at affordable prices to our patients and customers. Stanton Optical, My EyeLab and all related entities are some of the nation's most desirable optical brands. Our corporate culture encourages success, offers a fast paced and fun environment and tremendous advancement opportunities. The Assistant Sales Manager is expected to adhere to and exemplify all company profiles including:

Vision: Easy EyecareMission: Fast, Friendly and AffordableValues: Honest Service, Fair Commerce, Your friend in the eyecare business

Mantra: Everyone Buys, Everyone Leaves Happy


The list of essential functions, as outlined herein, is intended to be representative of the tasks performed within this classification. It is not necessarily descriptive of any one position in the class. The omission of an essential function does not preclude management from assigning duties not listed herein if such functions are a logical assignment to the position.

  • Meet and beat individual daily, weekly and monthly revenue goals.

  • Take part and facilitate the training, coaching, and development of retail associates while utilizing the Stanton Optical Sales Process.

  • Company standards and execution of Stanton Optical training programs.

  • Follow up with customers, resolve customer issues and increase customer satisfaction.

  • Model customer service and promote sales whenever interacting with customers and associates.

  • Increase average tickets and decrease discounting.

  • Communicate and execute Stanton Optical standards and directives to staff.

  • Assume responsibility for other duties as developed.



  • Ability to interact successfully with both internal and external customers at all levels.

  • Ability to multi-task, prioritize and be flexible with changing business needs in a team environment.

Minimum Requirements:

  • High school diploma or equivalent required; supplemented by six (6) months experience optical sales or equivalent; or an equivalent combination of education, training, and experience.

  • To perform this job successfully, an individual should have knowledge of MS Word, Google Docs, etc.

  • Must display superior verbal and written skills.

  • Interpersonal skills necessary to deal effectively with a diverse group.

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Assistant Sales Manager

Stanton Optical