Responsibilities: Assist Senior Marketing Manager/Director & VP in the development of marketing plans (and execution) for Ceramide Skincare, telling bigger, better story consistently across all marketing touchpoints. Plans to address overall franchise strategy, base business activations and new product launches globally. Opportunity to own projects end-to-end on ad hoc basis.
Assist the Global Marketing Sen. Manager/Director & VP in all aspects of innovation from ideation to launch.
Assist in developing NPD briefs for cross functional teams, outlining consumer insight, opportunity, objective, strategies and concept; recommend pricing, cost of good structure and evaluate business opportunity based on internal and external indicators (competitive, internal benchmarks) working closely with Finance.
Identify target claims (consumer, clinical etc.) for story-telling based on competition and 'blue sky' thinking.
Lead preparation of required Project Gate Materials (IDP) and supporting documents
Maintain appropriate coordination with all regions, ensuring key stake holders feedback and comments are heard (within reason).
Monitor industry competitively for inspiration on product, form, claims, etc. with China market top of mind.
Help identify and calendarize base business re-supports, guiding development of go-to-market toolkit.
Create concepts and communication strategy for story-telling, optimizing for platforms.
Initiate and track product/project through various project management systems
Attend interdepartmental meetings to document project progress and individual commitments.
Create product codes for all NPD development in the timeline
Assist in the timely execution of all Global Marketing deliverables
Maintain global market communications documents to ensure markets have up to date information for all projects. Respond to market requests in a timely fashion and assist them with procuring brand assets for local activations
Manage claims process, how-to, samples, copy points, product images
Coordinate promotional material and campaign assets
Development of launch kits to share with countries
Creative Asset Management:
Key liaison for markets on franchise assets - track usage, expiration of creative and ensure product shots available
Review and approve all artwork - packaging and creative -owning process, keeping track of stakeholders comments and concerns and approvals
Assist in developing Creative briefs as required
Contribute to the development and execution of global brand assets (go-to-market toolkit)
Lead merchandising briefs, ensuring elements on time and within cost targets and relevant for markets.
Route all creative internally to key stakeholders for alignment/approval (including Legal)
Holistic and detailed understanding of brand in context of company, customer, and competition and make strategic recommendations for expansion or rationalization.
Measure and track performance vs Brand KPIs, volume, share and profit objectives.
Continuously monitor performance and make recommendations for SKU rationalization
Monitor feedback on new launches (incrementality to business, cannibalization etc), following up with markets for data, qualitative and quantitative to draw actionable insights.
Support senior team in daily tasks
Coordinate the preparation of all Global Marketing owned meeting agendas
Capture critical next steps and decisions and distribute to the relevant stakeholders
Track brand support spending and monitor budget compliance
Record and track all vendor POs and invoices, where appropriate
Lead the timely updating of market communication tools on behalf of Global Marketing
Bachelor's degree is required
Min 2 years of marketing experience, ideally in a global role but not required
Experience in prestige skincare and/beauty an advantage
Demonstrates strong accountability, agility, and responsiveness
Takes full ownership of understanding Revlon's processes, systems, regulations
Be adept in time management, execution, follow up, and have excellent attention to detail
Excellent interpersonal skills -ability to work collaboratively across functions, taking initiative to lead team towards common goal.
Ability to manage multiple projects simultaneously
Computer savvy with strong technical skills (e.g., Excel, Powerpoint)
Ability to leverage web and third party research to support or refute hypotheses
Financial acumen, such as ability to interpret, build, and manipulate P&Ls for assigned projects