Sorry, this job is no longer accepting applications. See below for more jobs that match what you’re looking for!

Assistant Manager, Social Media

Expired Job

CKE Restaurants Franklin , TN 37064

Posted 5 months ago

Social Media Manager

The Social Media Manager is responsible for acting as the voice of Carl's Jr. and Hardee's and manages social media communications in collaboration with content creators and community managers. The ideal candidate is a tech-savvy professional, experienced in social media, content creation, social media strategy, public relations and promotional events. This individual has exceptional writing skills, is able to develop engaging content, and is a people-person with great customer service skills, including the ability to grow brand advocacy and moderate online conversations within our community.

ESSENTIAL FUNCTIONS

May perform any or all of the following duties:

  • Set the social media strategy for the Carl's Jr. and Hardee's brands, leveraging research and insights to develop a brand voice, social content and channel strategy to drive engagement and conversations.

  • Oversee community management, acting as the voice of the brand across key social channels including Facebook, Twitter, Instagram, Snapchat, YouTube and other emerging platforms

  • Liaise with internal teams including legal, communications, customer service and marketing to identify and respond to in-bound inquiries, comments and customer issues that may arise on social media.

  • Manage social listening to identify brand conversations, trending topics and influencers for engagement and marketing opportunities.

  • Manage vendor relationships and platform implementations for social media management, listening and other technologies.

  • Collaborate with internal social media team of content creators, strategists and community managers to develop social media content calendar as well as integrated campaigns; post and manage content across all social channels.

  • Identify and develop relationships with influencers and brand advocates in social media

  • Stay up-to-date with digital technology trends and competitive research in the social media and QSR fields.

  • Train internal teams on social media techniques and share best practices to more effectively engage employees and management on mobile and social media sites.

  • Understand the CKE business at the restaurant and franchisee level to provide actionable tips and advice for expanding our reach in the digital space.

  • Monitor and measure the success of community engagement and social content and provide reports for appropriate internal departments.

  • Identify and report on community trends to internal teams and advise on potential opportunities or risks.

  • Track and report on KPIs for social media marketing and community engagement

Qualifications

  • Must possess approximately 4 or more years of experience that demonstrates a commanding knowledge of social media, content creation and marketing, communications or digital marketing

  • BA/BS Degree preferred (Marketing, Communications or Public Relations)

  • Must be proficient in MS Word, Excel, Outlook and PowerPoint

  • Proven success managing social media accounts and communities for a major brand on the agency or client side

  • Demonstrated ability to develop integrated marketing communication plans encompassing traditional and non-traditional media strategies

  • Ability to drive projects from conception to completion; project management experience

  • Additional experience managing digital content for websites, blogs, email marketing and other forms of digital marketing preferred

  • Proven knowledge of social media management and listening tools

  • Excellent verbal and written communication skills and comfortable presenting ideas in front of leadership

  • Team player with the ability to play different roles within the organization

  • Experience/involvement in new business planning and presentations preferred

upload resume icon
See if you are a match!

See how well your resume matches up to this job - upload your resume now.

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Social Media Team Lead

Kelly Services, Inc.

Posted 2 months ago

VIEW JOBS 12/5/2018 12:00:00 AM 2019-03-05T00:00 Grow your career by joining Kelly Services' Automotive Resources Team at Kelly Services is hiring for a long term contract Social Media Team Lead to work at Nissan in Franklin, TN. As Nissan's workforce partner, Kelly is looking for a self-starter who will take their ideas into overdrive in the progressive work environment that Nissan offers. Location: Franklin, TN Position: Social Media Team Lead Job Summary: The Social Media Team Lead is a highly visible role in our organization, responsible for the day-to-day supervision of a dedicated Customer Care/CRM Moderation Team. This person ensures that functional requirements of the job are being adhered to with an eye towards providing an industry-leading customer service experience for our brands on Social Media. A key for success in this role includes assisting in the onboarding of new team members and ensuring an ongoing cohesive work unit. This person is an individual that is passionate about Social Media as a communication and connection medium and they strive to make day-to-day social interactions with our customers smooth, seamless, and efficient. This position requires an individual to have Social Media customer care experience and can identify and utilize best practices (within and outside of the automotive industry). Duties: * Effectively coach and supervise 6+ dedicated Social Media Customer Care Moderators responsible for providing industry-leading customer service for Nissan and INFINITI brands across all social channels. * Collaborate with the team's Training/Quality Analyst to ensure moderation and listening practices and results are at/above expectations. * Ensure that the Social Media (CRM) Team adheres to Nissan and INFINITI brand standards at all times on Social Media properties. * As necessary, escalate Customer Inquiries to Manager, Social Media CRM or other appropriate internal teams. * Determine nature and intent of Social Media comments including product/service association, sentiment, urgency and potential brand implications. * Work cross functionally with marketing, PR, legal, engineering, product safety and consumer affairs in preparation of effective communications with customers on social channels. * Continuously work to redefine best practices in order to improve upon efficient internal workflow processes in conjunction with multiple supporting vendors and advertising agencies. * Maintain and communicate staff schedule, including weekend, vacation and holiday coverage planning. * Seek out best practices, success stories, and innovations in the Social Media space to help inform and improve the team's overall approach to Social Media. * Motivate the team to achieve specific Key Performance Indictors (KPIs). * Report weekly and monthly KPI standards to ensure the team is working efficiently. * Lead and assist Command Center demonstrations and visits from outside parties. * Assist in planning and executing team building activities at least once per fiscal year. * Prepare presentation materials and assets for stakeholder and executive reviews. * Supports management in meeting coordination, projects and related activities as needed. * As necessary, performs other related duties and project management of which the above are representative. Skills/Qualifications: * Excellent verbal and written communication skills with a focus on attention to detail are required. This role works closely with multiple departments internally. * Excellent time management and organizational skills with a strong sense of urgency and ability to quickly reprioritize based on the situation. * Strong interpersonal skills and a predisposition to be creative, diplomatic, and cool under pressure. * The ability to work autonomously, with excellent attention to detail and ability to thrive in a multi-tasking environment. * Ability to deal with ambiguity and manage change. * Excellent customer service skills and a good knowledge of principles of customer service. * Previous experience with metrics and reporting. Additional Skills/Qualifications: * Professional experience with social media customer service, moderation and process management. * Working knowledge of one or more Social Listening and/or Engagement platforms such as Sales Force or Sprinklr (additional experience with Synthesio and Radian6 may be helpful, but not required). * Working knowledge of Salesforce.com service cloud features & functionalities a plus. * Familiarity with call center operations and alternative contact channels, e.g. live chat, mobile apps, email, self-service. * A demonstrated personal passion for Social Media manifested by active participation in several social channels in both personal and professional uses. * Experience creating and managing systems to help drive efficiency. * Good technical understanding with the ability to pick up new tools quickly. Minimum Requirements: * BA / BS in Business Administration, Marketing or Communications. * 1-2 years of various experience in, Marketing, Sales, Digital, Social, Customer Relationship Management (CRM) or a related field. * Must be able to work flexible hours to support our channels at peak times of the day and for special brand events. Must be available for evening and weekend phone calls to advise team on urgent escalations. If you're qualified and interested, apply now. Or refer a friend! This position is being recruited by a remote Kelly office, not your local Kelly branch. To be considered for this position, you must use THE APPLY now button below to submit your resumes. Due to the high volume of responses anticipated, only qualified candidates will be contacted. Kelly Services, Inc. Franklin TN

Assistant Manager, Social Media

Expired Job

CKE Restaurants