Social Media Manager
The Social Media Manager is responsible for acting as the voice of Carl's Jr. and Hardee's and manages social media communications in collaboration with content creators and community managers. The ideal candidate is a tech-savvy professional, experienced in social media, content creation, social media strategy, public relations and promotional events. This individual has exceptional writing skills, is able to develop engaging content, and is a people-person with great customer service skills, including the ability to grow brand advocacy and moderate online conversations within our community.
May perform any or all of the following duties:
Set the social media strategy for the Carl's Jr. and Hardee's brands, leveraging research and insights to develop a brand voice, social content and channel strategy to drive engagement and conversations.
Oversee community management, acting as the voice of the brand across key social channels including Facebook, Twitter, Instagram, Snapchat, YouTube and other emerging platforms
Liaise with internal teams including legal, communications, customer service and marketing to identify and respond to in-bound inquiries, comments and customer issues that may arise on social media.
Manage social listening to identify brand conversations, trending topics and influencers for engagement and marketing opportunities.
Manage vendor relationships and platform implementations for social media management, listening and other technologies.
Collaborate with internal social media team of content creators, strategists and community managers to develop social media content calendar as well as integrated campaigns; post and manage content across all social channels.
Identify and develop relationships with influencers and brand advocates in social media
Stay up-to-date with digital technology trends and competitive research in the social media and QSR fields.
Train internal teams on social media techniques and share best practices to more effectively engage employees and management on mobile and social media sites.
Understand the CKE business at the restaurant and franchisee level to provide actionable tips and advice for expanding our reach in the digital space.
Monitor and measure the success of community engagement and social content and provide reports for appropriate internal departments.
Identify and report on community trends to internal teams and advise on potential opportunities or risks.
Track and report on KPIs for social media marketing and community engagement
Must possess approximately 4 or more years of experience that demonstrates a commanding knowledge of social media, content creation and marketing, communications or digital marketing
BA/BS Degree preferred (Marketing, Communications or Public Relations)
Must be proficient in MS Word, Excel, Outlook and PowerPoint
Proven success managing social media accounts and communities for a major brand on the agency or client side
Demonstrated ability to develop integrated marketing communication plans encompassing traditional and non-traditional media strategies
Ability to drive projects from conception to completion; project management experience
Additional experience managing digital content for websites, blogs, email marketing and other forms of digital marketing preferred
Proven knowledge of social media management and listening tools
Excellent verbal and written communication skills and comfortable presenting ideas in front of leadership
Team player with the ability to play different roles within the organization
Experience/involvement in new business planning and presentations preferred